Michelle Marie D. Seno

Junior Product Designer at Habagat Outdoor Equipment Inc.

Conceptualized and designed new products with a focus on user experience, sustainability, and functionality. Led prototyping and material exploration to refine production efficiency and product quality.

Graphic Designer & Set Designer at Freelance

Collaborated with production designers and film directors to define visual aesthetics and create immersive storytelling environments. Designed immersive visual identities for film, including mock brands, props, and set design aesthetics. Managed art direction, budgeting, and team coordination to align with creative visions and production timelines.

Co-founder & Creative Director at The Backbone Co.

Led end-to-end brand development across digital and physical experiences—from user and expert research to strategy, insight analysis, and brand identity design. Increased team productivity by developing The Backbone's Playbook, facilitated meetings, and cultivated a feedback-driven culture to exceed creative expectations and maintain brand consistency across deliverables.