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I started out as a lifestyle writer for Time Out Singapore, which soon drew me into branded content where I produced ad copy and long-form partner content for Channel NewsAsia, Singapore Tourism Board, and major arts and culture players. I built landing pages, ran site audits, and helped shape UX/UI recommendations to improve engagement and reader experience. Since then I’ve led SEO and content marketing for Ahrefs, Seedly, Marina Bay Sands, and GFTN, launched newsletters, and steered social media strategies on LinkedIn and Instagram. I love turning data into actionable content plans, collaborating with cross-functional teams, and delivering measurable results across campaigns, product pages, and long-form editorial. …I started out as a lifestyle writer for Time Out Singapore, which soon drew me into branded content where I produced ad copy and long-form partner content for Channel NewsAsia, Singapore Tourism Board, and major arts and culture players. I built landing pages, ran site audits, and helped shape UX/UI recommendations to improve engagement and reader experience. Since then I’ve led SEO and content marketing for Ahrefs, Seedly, Marina Bay Sands, and GFTN, launched newsletters, and steered social media strategies on LinkedIn and Instagram. I love turning data into actionable content plans, collaborating with cross-functional teams, and delivering measurable results across campaigns, product pages, and long-form editorial.

Rebecca Lew

Writer, Content Strategist, Brand Strategist, +2

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I started out as a lifestyle writer for Time Out Singapore, which soon drew me into branded content where I produced ad copy and long-form partner content for Channel NewsAsia, Singapore Tourism Board, and major arts and culture players. I built landing pages, ran site audits, and helped shape UX/UI recommendations to improve engagement and reader experience. Since then I’ve led SEO and content marketing for Ahrefs, Seedly, Marina Bay Sands, and GFTN, launched newsletters, and steered social media strategies on LinkedIn and Instagram. I love turning data into actionable content plans, collaborating with cross-functional teams, and delivering measurable results across campaigns, product pages, and long-form editorial. …I started out as a lifestyle writer for Time Out Singapore, which soon drew me into branded content where I produced ad copy and long-form partner content for Channel NewsAsia, Singapore Tourism Board, and major arts and culture players. I built landing pages, ran site audits, and helped shape UX/UI recommendations to improve engagement and reader experience. Since then I’ve led SEO and content marketing for Ahrefs, Seedly, Marina Bay Sands, and GFTN, launched newsletters, and steered social media strategies on LinkedIn and Instagram. I love turning data into actionable content plans, collaborating with cross-functional teams, and delivering measurable results across campaigns, product pages, and long-form editorial.

Available to hire

I started out as a lifestyle writer for Time Out Singapore, which soon drew me into branded content where I produced ad copy and long-form partner content for Channel NewsAsia, Singapore Tourism Board, and major arts and culture players. I built landing pages, ran site audits, and helped shape UX/UI recommendations to improve engagement and reader experience.

Since then I’ve led SEO and content marketing for Ahrefs, Seedly, Marina Bay Sands, and GFTN, launched newsletters, and steered social media strategies on LinkedIn and Instagram. I love turning data into actionable content plans, collaborating with cross-functional teams, and delivering measurable results across campaigns, product pages, and long-form editorial.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Content Editor (Contract), Content Strategist & Writer (Freelance) at IGG Group

March 1, 2025 - October 31, 2025

Ran site audits with Ahrefs to guide web best practices; Built key landing pages and made technical edits in AEM; Provided UX/UI recommendations and vetted copy for PPC ads and campaign pages; Designed the social media strategy for Instagram and LinkedIn, including crafting SOPs and starting a new newsletter; Wrote long-form partnership content for Tech in Asia and Channel News Asia on a freelance basis; Contributed to content marketing projects for GFTN, including site audits and content planning for programs.

Content Marketing Manager at GFTN

May 1, 2024 - February 28, 2025

Launched and produced the monthly newsletter (GFTN News), managed social strategy and growth on LinkedIn, conducted site audits and prepared SEO + UX recommendations for product pages; Copy-edited white papers and thought leadership content; Trained junior staff on web-writing best practices; Led drip campaigns and achieved YoY ticket sale uplift.

Editorial/Content Writer at Seedly

September 2, 2019 - April 3, 2020

Wrote and edited articles and newsletters; Illustrated and moderated community events; Guided new hires and managed Seedly's social accounts; Expanded product reviews and content from an SEO perspective, leading to growth in sessions.

English Content Executive at Marina Bay Sands (MBS)

April 1, 2018 - August 31, 2019

Managed lifestyle content for Marina Bay Sands and related sites; produced editorial guidelines, conducted content audits, and created SEO-friendly copy for hotel offers and landing pages; Developed UX recommendations and liaised with stakeholders to ensure brand consistency.

Branded Content Writer at Brand Studio, MediaCorp

July 1, 2017 - September 30, 2017

Produced paid supplements and adverts for Today papers and Today Online; Collaborated with designers on copy and layouts; Liaised with external vendors including Asia Pacific Breweries and Tourism Western Australia to deliver campaigns.