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Hi, I’m Andrew Madadi, a demand generation and digital marketing professional focused on creating multi-channel growth engines that drive qualified leads and revenue. I plan, execute, and optimize campaigns across paid media, SEO, content, webinars, and nurture programs, always leaning on data to improve funnel performance and ROI. I thrive in collaborative teams, turning insights into actionable strategies with sales, content, and analytics. My passion is turning buyers into advocates through ABM, thoughtful messaging, and a relentless test-and-learn mindset that sustains growth and value for the business.…Hi, I’m Andrew Madadi, a demand generation and digital marketing professional focused on creating multi-channel growth engines that drive qualified leads and revenue. I plan, execute, and optimize campaigns across paid media, SEO, content, webinars, and nurture programs, always leaning on data to improve funnel performance and ROI. I thrive in collaborative teams, turning insights into actionable strategies with sales, content, and analytics. My passion is turning buyers into advocates through ABM, thoughtful messaging, and a relentless test-and-learn mindset that sustains growth and value for the business.

Andrew Madadi

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Andrew Madadi, a demand generation and digital marketing professional focused on creating multi-channel growth engines that drive qualified leads and revenue. I plan, execute, and optimize campaigns across paid media, SEO, content, webinars, and nurture programs, always leaning on data to improve funnel performance and ROI. I thrive in collaborative teams, turning insights into actionable strategies with sales, content, and analytics. My passion is turning buyers into advocates through ABM, thoughtful messaging, and a relentless test-and-learn mindset that sustains growth and value for the business.…Hi, I’m Andrew Madadi, a demand generation and digital marketing professional focused on creating multi-channel growth engines that drive qualified leads and revenue. I plan, execute, and optimize campaigns across paid media, SEO, content, webinars, and nurture programs, always leaning on data to improve funnel performance and ROI. I thrive in collaborative teams, turning insights into actionable strategies with sales, content, and analytics. My passion is turning buyers into advocates through ABM, thoughtful messaging, and a relentless test-and-learn mindset that sustains growth and value for the business.

Available to hire

Hi, I’m Andrew Madadi, a demand generation and digital marketing professional focused on creating multi-channel growth engines that drive qualified leads and revenue. I plan, execute, and optimize campaigns across paid media, SEO, content, webinars, and nurture programs, always leaning on data to improve funnel performance and ROI.

I thrive in collaborative teams, turning insights into actionable strategies with sales, content, and analytics. My passion is turning buyers into advocates through ABM, thoughtful messaging, and a relentless test-and-learn mindset that sustains growth and value for the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Demand Generation Manager at Gnowise

May 1, 2024 - Present

Planning and executing multi-channel acquisition campaigns including paid media, content syndication, SEO, and webinars. Leading PPC optimization initiatives, including A/B & multivariate testing, to enhance campaign performance. Managing digital advertising budgets, ensuring maximum ROI through strategic allocation and optimization. Tracking funnels with precision — MQL → SQL → Opportunity → Revenue — and optimize conversion points.

Demand Generation Manager at Letterhead

May 1, 2023 - May 1, 2024

Managed paid social media advertising efforts, ensuring campaigns are targeted, engaging, and aligned with business goals. Led PPC optimization initiatives, including A/B and multivariate testing, to enhance campaign performance. Executed and monitored comprehensive SEO strategies, including technical and on-page optimization. Partnered with content and creative teams to create messaging that attracts and converts buyers across the acquisition funnel, using lead nurture strategies to serve content to the right audience at the right time.

Digital Marketing Manager at Social Solutions/Bonterra

January 1, 2021 - March 1, 2023

Executed comprehensive marketing strategies that achieved a 30% month-over-month lift in qualified leads; integrated SEO, SEM, content marketing, webinars, and email nurturing to broaden reach and boost conversions, using analytics at every stage to guide decision-making. Collaborated across marketing, sales, and analytics teams to streamline lead-generation processes and implement account-based marketing (ABM), securing a steady influx of high-quality leads.

Digital Marketing Manager at Info-Texture

May 1, 2018 - January 1, 2021

Led the strategy, planning, and execution of integrated marketing campaigns for assigned clients. Collaborated with internal creative, digital, and analytics teams to deliver high-quality, on-brand work. Monitored campaign performance, analyzed results, and provided actionable recommendations.