I’m a strategic, performance-driven Social Media Manager with over four years of experience leading multi-platform campaigns, building and guiding content teams, and delivering measurable growth. I’ve helped brands boost awareness by 70% and improve customer retention by 46% through data-led campaigns and paid social advertising. I excel in content direction, community growth, analytics reporting, and cross-functional collaboration. In addition to driving results, I’m passionate about creative storytelling and ensuring brand voice remains consistent across platforms. I’m collaborative, hands-on, and committed to turning insights into action, partnering with sales, design, and product teams to align campaigns with wider business goals.

EDEH OGOCHUKWU RITA

I’m a strategic, performance-driven Social Media Manager with over four years of experience leading multi-platform campaigns, building and guiding content teams, and delivering measurable growth. I’ve helped brands boost awareness by 70% and improve customer retention by 46% through data-led campaigns and paid social advertising. I excel in content direction, community growth, analytics reporting, and cross-functional collaboration. In addition to driving results, I’m passionate about creative storytelling and ensuring brand voice remains consistent across platforms. I’m collaborative, hands-on, and committed to turning insights into action, partnering with sales, design, and product teams to align campaigns with wider business goals.

Available to hire

I’m a strategic, performance-driven Social Media Manager with over four years of experience leading multi-platform campaigns, building and guiding content teams, and delivering measurable growth. I’ve helped brands boost awareness by 70% and improve customer retention by 46% through data-led campaigns and paid social advertising. I excel in content direction, community growth, analytics reporting, and cross-functional collaboration. In addition to driving results, I’m passionate about creative storytelling and ensuring brand voice remains consistent across platforms.

I’m collaborative, hands-on, and committed to turning insights into action, partnering with sales, design, and product teams to align campaigns with wider business goals.

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Language

English
Fluent

Work Experience

Social Media Manager / Brand Strategist at F.R.T. DirectEmpire
January 1, 2023 - December 1, 2025
Led and executed the company’s social media strategy, increasing brand awareness by 70% across platforms. Managed content planning, approvals, and publishing schedules to ensure consistent brand messaging. Oversaw paid social advertising campaigns with a strong ROI and audience targeting optimisation. Designed and implemented a customer loyalty initiative that improved retention by 46%. Collaborated with sales and design teams to align campaigns with wider business objectives.
Social Media Manager (Contract) at Standout Properties Ltd
January 1, 2023 - December 31, 2023
Managed all company social media platforms, ensuring consistent branding and professional presence. Developed and executed lead generation campaigns for property sales and rentals. Produced and supervised content including listing videos, virtual tours and promotional posts. Ran Meta paid advertising campaigns and optimised performance using engagement and conversion data. Monitored online reviews and managed the company’s digital reputation.
Branch Manager / Social Media & Marketing Lead at Plumeria Fragrance
January 1, 2021 - December 31, 2022
Directed social media and marketing campaigns to increase product visibility and engagement. Executed multi-channel campaign generating over 4 million impressions and 6% lift in brand recall. Analysed social media and sales performance data to guide strategic decisions. Managed and mentored team members, reducing staff turnover by 70%. Strengthened brand positioning through consistent messaging and audience-focused campaigns.

Education

MSc Digital Marketing at University of Salford, United Kingdom
January 11, 2030 - February 18, 2026
BA Mass Communication at ISCOM University, Benin Republic
January 11, 2030 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet