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Hello! I'm Karina Lizeth Castellanos Pico, a Product Marketing Specialist with a strong track record of driving growth through market research, competitive benchmarking, and strategic content development. I excel at defining product vision, shaping positioning, building roadmaps, and leading cross-functional collaboration to turn insights into measurable business impact. Based in the Netherlands, I also bring hands-on experience in Community Management, where I have successfully launched and scaled online communities, developed engagement strategies, and implemented structured feedback systems to improve satisfaction and retention. By combining data-driven decision-making with value-driven content, I have boosted engagement, strengthened brand participation, and increased content consumption across multiple markets. I thrive in fast-paced environments and am passionate about translating data and technical concepts into clear, actionable stories that resonate with diverse audiences and drive product adoption.…Hello! I'm Karina Lizeth Castellanos Pico, a Product Marketing Specialist with a strong track record of driving growth through market research, competitive benchmarking, and strategic content development. I excel at defining product vision, shaping positioning, building roadmaps, and leading cross-functional collaboration to turn insights into measurable business impact. Based in the Netherlands, I also bring hands-on experience in Community Management, where I have successfully launched and scaled online communities, developed engagement strategies, and implemented structured feedback systems to improve satisfaction and retention. By combining data-driven decision-making with value-driven content, I have boosted engagement, strengthened brand participation, and increased content consumption across multiple markets. I thrive in fast-paced environments and am passionate about translating data and technical concepts into clear, actionable stories that resonate with diverse audiences and drive product adoption.

Karin Lizeth Castellanos Pico

Product Marketer, Marketing Strategist, Growth Marketer, +2

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Hello! I'm Karina Lizeth Castellanos Pico, a Product Marketing Specialist with a strong track record of driving growth through market research, competitive benchmarking, and strategic content development. I excel at defining product vision, shaping positioning, building roadmaps, and leading cross-functional collaboration to turn insights into measurable business impact. Based in the Netherlands, I also bring hands-on experience in Community Management, where I have successfully launched and scaled online communities, developed engagement strategies, and implemented structured feedback systems to improve satisfaction and retention. By combining data-driven decision-making with value-driven content, I have boosted engagement, strengthened brand participation, and increased content consumption across multiple markets. I thrive in fast-paced environments and am passionate about translating data and technical concepts into clear, actionable stories that resonate with diverse audiences and drive product adoption.…Hello! I'm Karina Lizeth Castellanos Pico, a Product Marketing Specialist with a strong track record of driving growth through market research, competitive benchmarking, and strategic content development. I excel at defining product vision, shaping positioning, building roadmaps, and leading cross-functional collaboration to turn insights into measurable business impact. Based in the Netherlands, I also bring hands-on experience in Community Management, where I have successfully launched and scaled online communities, developed engagement strategies, and implemented structured feedback systems to improve satisfaction and retention. By combining data-driven decision-making with value-driven content, I have boosted engagement, strengthened brand participation, and increased content consumption across multiple markets. I thrive in fast-paced environments and am passionate about translating data and technical concepts into clear, actionable stories that resonate with diverse audiences and drive product adoption.

Available to hire

Hello! I’m Karina Lizeth Castellanos Pico, a Product Marketing Specialist with a strong track record of driving growth through market research, competitive benchmarking, and strategic content development. I excel at defining product vision, shaping positioning, building roadmaps, and leading cross-functional collaboration to turn insights into measurable business impact.

Based in the Netherlands, I also bring hands-on experience in Community Management, where I have successfully launched and scaled online communities, developed engagement strategies, and implemented structured feedback systems to improve satisfaction and retention. By combining data-driven decision-making with value-driven content, I have boosted engagement, strengthened brand participation, and increased content consumption across multiple markets.

I thrive in fast-paced environments and am passionate about translating data and technical concepts into clear, actionable stories that resonate with diverse audiences and drive product adoption.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Product Marketing Specialist at Open Intelligence

March 1, 2021 - August 31, 2025

Defined product vision and road map aligned with market needs and business goals. Conducted competitor benchmarking and market research to identify growth opportunities, leading to three new strategic initiatives. Crafted compelling content (white papers, articles, infographics, presentations) for international events, contributing to a 30% increase in engagement across key channels. Launched and scaled an online community hub featuring guides, tutorial videos, interviews, and educational resources, driving a 45% increase in content consumption and sustained engagement.

Customer Service Associate at Amazon USA

October 1, 2020 - March 31, 2021

Managed customer inquiries and complaints from the USA, Canada and Mexico markets, ensuring timely and effective resolutions. Processed refunds, replacements, or reshipments for undelivered orders, achieving a 95% customer satisfaction rate.