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I am half Italian, half Brazilian. I love to share knowledge and I’m never tired of learning. For me, life is an eternal learning process and I’m eager to make things happen! Designer, strategist, creative & art director with 10+ years of graphic design experience serving European markets across luxury, fashion, branding, culture, art and design. Specialised in product marketing promotional materials, social media content design, and print production coordination for multicultural audiences.…I am half Italian, half Brazilian. I love to share knowledge and I’m never tired of learning. For me, life is an eternal learning process and I’m eager to make things happen! Designer, strategist, creative & art director with 10+ years of graphic design experience serving European markets across luxury, fashion, branding, culture, art and design. Specialised in product marketing promotional materials, social media content design, and print production coordination for multicultural audiences.

Lucas Caldana Rodrigues

Creative Director, Art Director, Graphic Designer, +2

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I am half Italian, half Brazilian. I love to share knowledge and I’m never tired of learning. For me, life is an eternal learning process and I’m eager to make things happen! Designer, strategist, creative & art director with 10+ years of graphic design experience serving European markets across luxury, fashion, branding, culture, art and design. Specialised in product marketing promotional materials, social media content design, and print production coordination for multicultural audiences.…I am half Italian, half Brazilian. I love to share knowledge and I’m never tired of learning. For me, life is an eternal learning process and I’m eager to make things happen! Designer, strategist, creative & art director with 10+ years of graphic design experience serving European markets across luxury, fashion, branding, culture, art and design. Specialised in product marketing promotional materials, social media content design, and print production coordination for multicultural audiences.

Available to hire

I am half Italian, half Brazilian. I love to share knowledge and I’m never tired of learning. For me, life is an eternal learning process and I’m eager to make things happen!

Designer, strategist, creative & art director with 10+ years of graphic design experience serving European markets across luxury, fashion, branding, culture, art and design. Specialised in product marketing promotional materials, social media content design, and print production coordination for multicultural audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Dutch

Intermediate

Work Experience

Co-founder, Brand & Creative Director / Strategic Advisor at BB Studios

January 1, 2020 - January 1, 2025

Built and scaled a lifestyle and wellness brand ecosystem, led brand strategy, creative direction, and business operations; merged two ventures under a unified brand identity; managed relationships with print production vendors and suppliers; leveraged AI image generation to prototype visuals and accelerate stakeholder decision-making; produced brand content and storytelling across digital and physical channels; established partnerships with suppliers and B2B collaborators; transitioned to strategic advisory role as the business scaled toward profitability.

Creative & Art Director / Marketing Consultant at Freelance (Europe)

January 1, 2016 - January 1, 2025

Delivered end-to-end creative design and art direction services for luxury fashion, beauty, and lifestyle brands across Europe; developed comprehensive brand identities, visual systems, and campaign concepts; produced print-ready visuals and production-ready assets; led client pitches and proposals; provided strategic consulting on business development, pricing, and customer acquisition; supported planning and deployment of digital campaigns to improve message alignment and cross-channel consistency.

Operations / Administrative Assistant at Netflix

January 1, 2019 - January 1, 2021

Managed operations and administrative tasks; developed dashboards to optimize team utilization and schedule adherence; provided performance reports and actionable insights; coordinated cross-departmental projects with marketing, operations, and product teams to align on customer insights and brand policy updates; delivered insights based on data analysis to guide content and brand decisions.

Customer Service Representative at Netflix

February 1, 2019 - October 31, 2019

Supported operations and customer experience initiatives; contributed to customer retention strategies; provided technical troubleshooting for e-commerce inquiries; delivered actionable insights to enhance product and user experience based on feedback and interaction patterns.

Front Office & Operations Coordinator at Meininger Hotels

January 1, 2015 - January 1, 2019

Managed front desk operations, trained new team members, and supported cross-functional operational initiatives in a fast-paced hospitality environment.

Marketing & Graphic Designer (Volunteer) at House of Denim Foundation

January 1, 2018 - January 1, 2019

Enhanced visual identity and brand guidelines for a non-profit fashion foundation, designed booth concepts for industry events and produced print collateral.

Education

Bachelor's Degree, Marketing / Marketing Management at Centro Universitário da Grande Dourados (UNIGRAN)

January 11, 2030 - February 19, 2026

Bachelor's Degree, Fashion & Branding at Amsterdam Fashion Institute (AMFI - HvA)

January 11, 2030 - February 19, 2026

Bachelor's Degree, Fine Arts at Universidade Federal do Espírito Santo (UFES)

January 11, 2030 - February 19, 2026

Specialized Training: Advanced AI Image Generation & Creative Workflows at Under Benjamin Benichot (French designer specializing in innovative AI and futuristic creative vision)

January 1, 2026 - February 19, 2026