I am a marketing & media professional with over 19 years experience in creating, optimizing and evaluating campaigns.…

Denice Raafenberg

I am a marketing & media professional with over 19 years experience in creating, optimizing and evaluating campaigns.…

Available to hire

I am a marketing & media professional with over 19 years experience in creating, optimizing and evaluating campaigns.

Skills

Experience Level

Language

Dutch
Fluent
English
Advanced

Work Experience

Online Campaign Manager at DJI
September 1, 2023 - March 1, 2025
Hoofdverantwoordelijk voor regionale en landelijke recruitmentcampagnes. Aansturing bureaus, contentcreatie, influencer inzet en datagedreven campagneoptimalisatie.
Media Manager at Bol
July 1, 2025 - October 1, 2025
Inkoop & planning van media-inkoop van TV, radio, OOH en digital kanalen in NL en BE. Optimalisatie op basis van brandtracking onderzoek. Aansturen & managen van creatieve en mediabureaus.
Digital Marketeer & Campaign Manager at IPG Mediabrands
September 1, 2018 - June 1, 2023
Strategie, mediaplanning, campagne management voor o.a. Jumbo, Nestle, Amazon Prime Video en Dyson. Arbeidsmarktplanning voor Ministerie van Defensie. Media Mixed Modelling voor analyse & optimalisatie. Planning, doelgroepselecties, campagneoptimalisatie en budgetbewaking.
Online Marketeer at Philips
August 1, 2017 - January 1, 2018
Employer branding & recruitment campagnes voor EMEA. Online projectmanagement voor de nieuwe global carrière website. Uitrol van EMEA-webpagina’s, ATS-koppeling en merkconsistentie.
Online Marketeer at Staatsloterij
January 1, 2015 - January 1, 2017
Verantwoordelijk voor campagne management en kanalen SEO, SEA, email, display en CRO. Realisatie online targets 2015 & 2016.
Online Marketing Manager Careers at Shell International
January 1, 2012 - January 1, 2014
Actiematige arbeidsmarktcommunicatie via shell.com / careers. Project lead migratie wereldwijd job application tracking system. Deliverables: redesign shell.com + fase 1 implementatie end-to-end meting van recruitment funnel.
Online Marketeer / Marketeer at Diverse organisaties
January 1, 2003 - January 1, 2011
Campaign & projectmanagement, brand development, copywriting, analytics, web development, conversion optimization.
Online Campaign Manager at Justitiële Inrichtingen (DJI)
September 1, 2023 - March 1, 2025
Hoofdverantwoordelijk voor regionale en landelijke recruitmentcampagnes. Aansturing bureaus, contentcreatie, influencer inzet en datagedreven campagne optimalisatie.

Education

Creatief VWO at Stevin College
January 11, 2030 - February 19, 2026
MER - project management at NextMarketeer
January 11, 2030 - February 19, 2026
B – Lectric at Lectric
January 11, 2030 - February 19, 2026
NIMA -B Marketing & marketingcommunicatie at NIMA
January 11, 2030 - February 19, 2026
HBO Communicatie at HBO
January 11, 2030 - February 19, 2026
VWO at Stevin College
January 11, 2030 - February 19, 2026

Qualifications

MER - project management
January 11, 2030 - February 19, 2026
NextMarketeer B – Lectric
January 11, 2030 - February 19, 2026
NIMA-B Marketing & marketingcommunicatie
January 11, 2030 - February 19, 2026
HBO Communicatie
January 11, 2030 - February 19, 2026
META Professional
January 11, 2030 - February 19, 2026
Mediaplanner
January 11, 2030 - February 19, 2026
Snapchat Media Planning
January 11, 2030 - February 19, 2026
Google Ads
January 11, 2030 - February 19, 2026
Adobe Analytics
January 11, 2030 - February 19, 2026
META Professional Mediaplanner
January 11, 2030 - February 19, 2026
Snapchat Media Planning
January 11, 2030 - February 19, 2026
Google Ads
January 11, 2030 - February 19, 2026
Adobe Analytics
January 11, 2030 - February 19, 2026

Industry Experience

Government, Energy & Utilities, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet

Skills

Experience Level