Ariana

Available to hire

About

  • Joined February 2026

Industry experience

  • Non-Profit Organization
  • Other
  • Professional Services

More experts in Atlanta, United States

Projects · 2

This project is a comprehensive brand reimagining and marketing strategy for Xscape Restaurant & Lounge, developed by Ariana Cain (Digital Marketing / Graphic Design / Brand Strategist). The goal of the project is to reposition Xscape as a culturally rich, Afro-inspired nightlife and dining destination in Atlanta.

What Was Done

  1. Brand Vision & Positioning

  2. Full Rebrand Concept
    The strategy includes a complete visual and experiential refresh

  3. Marketing Strategy Development
    A detailed multi-channel marketing plan was created including:

-Social Media Strategy
-SMS & Email Marketing System
-Website Development

  1. Influencer & Community Partnerships

  2. SMART Growth Goals
    Clear measurable objectives were outlined:

25% Instagram growth within 3 months

5K monthly website visits

3+ events with 100+ attendees by end of Q3

Full rebrand launch within 30 days

  1. Revenue Strategy & Launch Activation
    A launch campaign concept was developed

  2. Proposal

Xscape Restaurant Market Strategy
  • Digital Marketer
  • Graphic Designer
  • Presentation Designer
PYUR Cosmetics Market Plan

The PYUR Beauty project was developed as a comprehensive social media and paid advertising strategy to increase brand awareness and promote the launch of PYUR’s new 3-step fall skincare solution across key U.S. markets. The project began with an evaluation of existing content performance across Instagram, TikTok, and Facebook. The campaign theme was conversational, creating approachable and relatable messaging around skincare routines. A/B Testing allowed PYUR to determine which demographic responded more strongly to the same campaign objective, ensuring future campaigns could be tailored more effectively. By combining organic strategy, paid media optimization, and influencer collaboration, PYUR positioned itself to maximize awareness and engagement for its fall 3-step skincare launch while building long-term brand growth through measurable, data-backed marketing decisions.

  • Digital Marketer
  • Graphic Designer

Work experience

Marketing Manager · BYOUSep 2025 – Dec 2025 · 4 mos

Used Google Analytics and CRM tools to track social media campaigns, performance, providing actionable insights to optimize strategies. • Managed online communities across platforms, fostering connections that improved brand loyalty and retention. • Organized and led strategy meetings with clients, ensuring campaign goals aligned with BYOU’s mission of simplifying well-being management

Account Executive · Brand AtlantaJul 2025 – Dec 2025 · 6 mos

Developed and deployed high-impact email campaigns, improving lead generation by 20% and supporting revenue-driving initiatives. • Collaborated with creative teams to develop targeted marketing materials and digital assets for campaigns promoting Atlanta’s cultural and economic initiatives. • Designed and executed city-focused branding campaigns that enhanced local community engagement

Digital Marketing Intern · BuddiAug 2023 – Jul 2024 · 1 yr

Implemented SEO and content strategies, achieving a 20% increase in organic traffic and a 25% improvement in user engagement. Contributed to community-focused digital campaigns that enhanced brand visibility and audience interaction. Coordinated virtual workshops and events, engaging over 500 participants. Provided performance reports with actionable insights, optimizing campaign ROI and social media reach. Supported digital campaigns for a mental health and wellness app.

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