PYUR Cosmetics Market Plan

The PYUR Beauty project was developed as a comprehensive social media and paid advertising strategy to increase brand awareness and promote the launch of PYUR’s new 3-step fall skincare solution across key U.S. markets.

The project began with an evaluation of existing content performance across Instagram, TikTok, and Facebook.

The campaign theme was conversational, creating approachable and relatable messaging around skincare routines.

A/B Testing allowed PYUR to determine which demographic responded more strongly to the same campaign objective, ensuring future campaigns could be tailored more effectively.

By combining organic strategy, paid media optimization, and influencer collaboration, PYUR positioned itself to maximize awareness and engagement for its fall 3-step skincare launch while building long-term brand growth through measurable, data-backed marketing decisions.