I am a senior non-profit professional turned Copywriter & Communications Specialist bringing 15 years’ experience in fundraising, communications, and health. It is a unique and varied background that has seen me work successfully with clients ranging small nonprofits to agencies, corporate companies, and major global institutions. As a Consultant, I combine strategic thinking with a natural talent for storytelling — breathing life into complex issues and giving people a reason to stop and read. Core skills include: • Information synthesis: I absorb complex material quickly and turn it into accessible audience-centred narratives. • Content strategy & planning: I create messaging frameworks and information architectures that communicate information quickly and clearly. • Narrative development: I adapt tone and structure to suit different channels and audiences. • Editorial judgement & brand alignment: I work confidently within established brand guidelines, and am sensitive to the social and linguistic nuances that shape your work. With the above comes a natural love of learning. Whether it’s strategic support or content development, every piece I create is grounded in a deep understanding of the given subject, its broader social context, and its place within the communications landscape. If you would like to find out more about me and my work, please visit my website at: _Website not available. Sign in: https://www.twine.net/signup_

Jennifer Ruth

I am a senior non-profit professional turned Copywriter & Communications Specialist bringing 15 years’ experience in fundraising, communications, and health. It is a unique and varied background that has seen me work successfully with clients ranging small nonprofits to agencies, corporate companies, and major global institutions. As a Consultant, I combine strategic thinking with a natural talent for storytelling — breathing life into complex issues and giving people a reason to stop and read. Core skills include: • Information synthesis: I absorb complex material quickly and turn it into accessible audience-centred narratives. • Content strategy & planning: I create messaging frameworks and information architectures that communicate information quickly and clearly. • Narrative development: I adapt tone and structure to suit different channels and audiences. • Editorial judgement & brand alignment: I work confidently within established brand guidelines, and am sensitive to the social and linguistic nuances that shape your work. With the above comes a natural love of learning. Whether it’s strategic support or content development, every piece I create is grounded in a deep understanding of the given subject, its broader social context, and its place within the communications landscape. If you would like to find out more about me and my work, please visit my website at: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a senior non-profit professional turned Copywriter & Communications Specialist bringing 15 years’ experience in fundraising, communications, and health. It is a unique and varied background that has seen me work successfully with clients ranging small nonprofits to agencies, corporate companies, and major global institutions.

As a Consultant, I combine strategic thinking with a natural talent for storytelling — breathing life into complex issues and giving people a reason to stop and read.

Core skills include:

• Information synthesis: I absorb complex material quickly and turn it into accessible audience-centred narratives.
• Content strategy & planning: I create messaging frameworks and information architectures that communicate information quickly and clearly.
• Narrative development: I adapt tone and structure to suit different channels and audiences.
• Editorial judgement & brand alignment: I work confidently within established brand guidelines, and am sensitive to the social and linguistic nuances that shape your work.

With the above comes a natural love of learning. Whether it’s strategic support or content development, every piece I create is grounded in a deep understanding of the given subject, its broader social context, and its place within the communications landscape.

If you would like to find out more about me and my work, please visit my website at:
Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Freelance Copywriter & Communications Specialist at Self-employed / Freelance
September 1, 2019 - Present
Provides strategically informed content for health and social impact organizations, including direct marketing pieces, campaign materials, reports and thought leadership; develops messaging frameworks and information architecture; leads SEO/ASO-friendly content; delivers integrated digital strategies and cross‑platform social media planning.
Senior Content Consultant at Infinity Communications
November 1, 2019 - Present
Develops content strategy and materials for health and NGO clients; leads high‑level events storytelling and collateral development; creates SEO/ASO-optimised digital content and multi‑channel social media planning.
Marketing Manager at The Fit for Work Team
February 1, 2016 - November 1, 2016
Managed a strategic rebrand, including a new organizational name, visual identity and brand positioning.
Fundraising & Communications Manager at Amref Health Africa UK
January 1, 2015 - January 1, 2016
Oversee communications and high‑value fundraising for a UK arm, including governance, donor relations and a major partnership (~£1m) with Allen & Overy; conceptualization of campaigns (e.g., Save Mothers Day) and strategic planning/reporting.
Programme Funding Officer at Riders for Health
November 1, 2010 - March 1, 2013
Researched, secured and monitored project-based restricted funding (< £350k).
Fundraising Manager at Riders for Health
March 1, 2013 - December 1, 2014
Led high‑value trust and major donor fundraising for a rural Africa social enterprise; secured over £3m in grant funding; managed institutional donor relationships and grant reporting.
Community Advisor at VSO
September 1, 2009 - September 1, 2010
Supported UNICEF Child-Friendly School policy implementation in Cambodia; engaged local communities to promote engagement in everyday school life.

Education

MSc, Global Health at University of Manchester
January 11, 2030 - November 1, 2019
Diploma, Copywriting at Blackford Centre for Copywriters
January 11, 2030 - June 1, 2016
Global Health Challenges at University of Copenhagen
January 11, 2030 - August 1, 2014
BA Hons, English with Drama at University of Bristol
January 11, 2030 - September 1, 2005
PGCE, Primary Education at University of Durham
January 11, 2030 - September 1, 2007
An introduction to Global Health at Imperial College, UK
January 11, 2030 - June 1, 2012

Qualifications

MSc, Global Health
January 11, 2030 - November 1, 2019
Diploma, Copywriting
January 11, 2030 - June 1, 2016
Global Health Challenges
January 11, 2030 - August 1, 2014
BA Hons, English with Drama
January 11, 2030 - September 1, 2005
PGCE, Primary Education
January 11, 2030 - September 1, 2007
An introduction to Global Health
January 11, 2030 - June 1, 2012

Industry Experience

Non-Profit Organization, Healthcare, Professional Services, Media & Entertainment, Education