Available to hire
I am a media-driven marketing leader and visual director, Co-Founder & CMO at PRTCL CORP, shaping brand strategy, storytelling, and visual identity across commercial, luxury, and niche markets. I have a proven track record delivering meaningful impact for 50+ brands globally and locally.\n\nI am fluent in English and French, and I lead communications, partnerships, and market positioning across key regions, guiding storytelling and visual identity for global brands and cultural talents, including Nike, Adidas, FKA Twigs, Kanye West, and Asake.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
Marketing Director Assistant at TF1 Group
January 1, 2016 - December 31, 2016Supported mass media marketing activities, campaign planning, and cross-functional coordination; assisted senior marketing leadership in communications and partner management for a major Paris-based network.
Marketing & Partnership Manager at MYPOCKET
January 1, 2019 - December 31, 2022Optimized media strategy across META, Google, Snapchat, and Pinterest; set up campaigns with weekly/quarterly reporting; built analytics dashboards and automated reporting; led influencer identification and vetting; established Maturity framework and naming conventions; conducted A/B testing and third-party studies.
Paid Social Lead (50 Brands) at L’Oréal Group
January 1, 2022 - December 31, 2026Led digital media strategy & planning for all L’Oréal divisions; managed media buying across search, social, DSP & video; optimized campaigns for ROI and reach; created social playbooks; led Brand/Sales Lift studies; coordinated cross-functional teams (Publicis, Converteo); managed a budget over €30M; focused on 1P/2P data-driven personalization.
Chief Marketing Officer & Visual Director at PRTCL CORP
January 1, 2023 - PresentCo-founder responsible for defining and executing brand and marketing strategies; led communications, PR, partnerships, and market positioning across key regions; directed storytelling and visual identity for high-impact projects with global brands and cultural talents (e.g., Nike, Adidas, FKA Twigs, Kanye West, Asake).
Paid Social Lead at L’Oréal Group
January 1, 2022 - January 1, 2026Digital media strategy & planning for all L’Oréal divisions; Media buying & activation (search, social, DSP & Video); Campaign optimization, data-driven ROI & reach on target; Creation of social playbook and best practices; Cross-functional collaboration (Publicis, Converteo); Budget management over 30M€; Intermediary between L'Oréal France and platform client solution manager; Audience development & personalized experiences (1P/2P data); Lead and optimization of Brand/Sales Lift studies; Transversal management (7 Media Traders, 1 Consultant, 1 Intern).
Chief Marketing Officer and Visual Director at PRTCL CORP
January 1, 2023 - PresentDefining and executing brand and marketing strategies aligned with long-term business objectives; Leading communications, PR, partnerships, and market positioning across key regions; Leading the storytelling and visual identity of high-impact creative projects for global brands and cultural talents, including Nike, Adidas, FKA twigs, Kanye West, Asake, and others.
Education
International Business Master at ICD Paris
January 1, 2013 - December 31, 2018Undergraduate International Business Program at American College Dublin
January 11, 2030 - February 20, 2026Macroeconomy program at Fudan Shanghai University
January 1, 2016 - February 20, 2026International Business Master at ICD Paris
January 1, 2013 - January 1, 2018Undergraduate International Business Program at American College Dublin
January 1, 2014 - January 1, 2014Macroeconomy Program at Fudan Shanghai University
January 1, 2016 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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