Copywriter & Content Manager at 5.11 Tactical

Led all social media content, expanding followers by 20% and growing TikTok from zero to 350k+. Built and led the Social Media Team and first internship program, implementing test-and-learn strategies that boosted engagement by over 20%. Drove data-informed optimization with Sprout Social, Power BI, Meta, and TikTok Ads Manager; supported Google Analytics reporting. Played a central role in a landmark Call of Duty: Warzone Mobile collaboration (est. value $7.5M), securing in-game cosmetics and crafting messaging for tagline, billboard, and sweepstakes. Wrote email subject lines improving open rates from 5% to as high as 18% across segments of 1.5M recipients and designed testing frameworks with the email marketing team. Created a paid social campaign for graphic tees yielding an 80x increase in site visits. Built AI tools to streamline productivity and creative flow. Scripted, shot, and edited hundreds of short-form videos for TikTok, YouTube, Facebook, and Instagram; authored revenue-