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I'm Crystal Gorges, a media and brand communications professional with 10+ years of experience leading national publicity campaigns, strategic media relations, and brand visibility initiatives for clients in health, entertainment, and lifestyle sectors. I've been quoted in Newsweek, Fox Business, The Observer, and The New York Post for my work. I specialize in developing AI-assisted content and PR strategies that streamline workflows, sharpen messaging, and improve targeting. I mentor junior staff, coordinate interviews, and partner with leadership to drive ROI and nationwide exposure through integrated campaigns.…I'm Crystal Gorges, a media and brand communications professional with 10+ years of experience leading national publicity campaigns, strategic media relations, and brand visibility initiatives for clients in health, entertainment, and lifestyle sectors. I've been quoted in Newsweek, Fox Business, The Observer, and The New York Post for my work. I specialize in developing AI-assisted content and PR strategies that streamline workflows, sharpen messaging, and improve targeting. I mentor junior staff, coordinate interviews, and partner with leadership to drive ROI and nationwide exposure through integrated campaigns.

Crystal Gorges

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I'm Crystal Gorges, a media and brand communications professional with 10+ years of experience leading national publicity campaigns, strategic media relations, and brand visibility initiatives for clients in health, entertainment, and lifestyle sectors. I've been quoted in Newsweek, Fox Business, The Observer, and The New York Post for my work. I specialize in developing AI-assisted content and PR strategies that streamline workflows, sharpen messaging, and improve targeting. I mentor junior staff, coordinate interviews, and partner with leadership to drive ROI and nationwide exposure through integrated campaigns.…I'm Crystal Gorges, a media and brand communications professional with 10+ years of experience leading national publicity campaigns, strategic media relations, and brand visibility initiatives for clients in health, entertainment, and lifestyle sectors. I've been quoted in Newsweek, Fox Business, The Observer, and The New York Post for my work. I specialize in developing AI-assisted content and PR strategies that streamline workflows, sharpen messaging, and improve targeting. I mentor junior staff, coordinate interviews, and partner with leadership to drive ROI and nationwide exposure through integrated campaigns.

Available to hire

I’m Crystal Gorges, a media and brand communications professional with 10+ years of experience leading national publicity campaigns, strategic media relations, and brand visibility initiatives for clients in health, entertainment, and lifestyle sectors. I’ve been quoted in Newsweek, Fox Business, The Observer, and The New York Post for my work.

I specialize in developing AI-assisted content and PR strategies that streamline workflows, sharpen messaging, and improve targeting. I mentor junior staff, coordinate interviews, and partner with leadership to drive ROI and nationwide exposure through integrated campaigns.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Work Experience

Media Director (formerly Writer / Publicist) at The PR Group

November 1, 2016 - Present

Lead national media campaigns across TV, radio, print, and digital platforms for clients spanning multiple industries. Write and edit press releases, TV pitches, and media kits, securing earned placements on FOX News TV (National), Scripps National, Lifestyle National TV, New York Post, Daily Mail, Fox Business, and Fox News Digital. Developed and deployed AI-driven PR strategies to streamline workflow, refine messaging, and enhance media targeting. Managed client strategy, interview coordination, and media analytics to optimize visibility and ROI. Mentored junior staff in communications, AI content usage, and media relations.

Spa Coordinator / Surgical Assistant at Golden Glow Medical Spa

September 1, 2013 - July 1, 2015

Assisted physicians during cosmetic procedures, ensuring safety and patient confidence. Coordinated scheduling, patient education, and post-operative care. Managed charting, inventory, and sterilization standards.

Location Manager at Advanced Dermatology & Cosmetic Surgery

September 1, 2004 - May 1, 2013

Directed daily operations for a multi-physician practice. Recruited and trained teams, improving efficiency and patient outcomes. Managed budgets, payroll, and vendor relations while maintaining compliance. Partnered with physicians on community awareness campaigns.

Co-Owner / General Manager at Clearwater Shell

June 1, 1997 - September 1, 2002

Founded and operated a profitable retail and service business. Achieved year-over-year growth through leadership and community engagement. Developed management and negotiation skills foundational to later success.