Available to hire
I’m Najwa Binti Zulhisham, a branding, marketing, and copywriting professional with 3+ years of experience shaping brand stories across fashion, lifestyle, education, and insurance sectors. I enjoy turning business goals into cohesive brand narratives, campaign messaging, and engaging digital content that resonates with audiences.
I bring strong branding storytelling, regional KOL collaborations, and cross-channel content planning to drive engagement and credibility. I love working across fashion, F&B, education, and insurance domains to help brands connect with customers.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Copywriter at Pretty Fit (Fashion & Retail)
November 1, 2023 - PresentLed product naming and descriptions aligned with brand voice and clarity standards. Developed editorial content to build category authority in the footwear space. Conducted fashion trend and competitor research. Wrote on-brand Instagram and Facebook copy supporting campaign goals. Created in-store communication materials and email marketing content to drive engagement and retention.
Freelance Brand Strategist at Life Inc. (Insurance & Health care)
October 2, 2024 - November 2, 2024Developed brand guidelines to enhance credibility and visibility. Managed and optimized LinkedIn presence with a focus on brand storytelling, engagement, and growth. Designed and executed a LinkedIn content strategy aligned with business and communications goals. Planned and scheduled content to maintain consistent messaging across channels.
Freelance Brand Strategist at Singapore Branding, Marketing, Copywriting (Freelance)
January 1, 2024 - PresentDeveloped brand guidelines including identity, tone, messaging framework. Built integrated marketing and communications plans across fashion, F&B, education, and insurance sectors. Planned and executed social media strategies for Malaysia and Singapore audiences. Designed marketing collaterals (flyers, social assets) using Canva. Delivered end-to-end brand plans aligning positioning, messaging, and channel execution.
Content Writer at Limitless Technology Sdn. Bhd. (Gifting & Lifestyle)
May 1, 2022 - October 1, 2023Produced landing pages and blog content tailored to APAC audiences. Built comprehensive brand guidelines for multiple clients, creating cohesive digital and offline identities. Collaborated with Southeast Asian brands to extend brand reach and credibility.
Marketing Intern at Limitless Technology Sdn. Bhd. (Gifting & Lifestyle)
May 1, 2022 - October 1, 2023Supported content marketing, social media, and SEO activities; coordinated campaigns and analytics; assisted with content calendars and cross-team alignment.
English Teacher at Sekolah Kebangsaan Pandan Indah KL
January 1, 2019 - September 1, 2020Delivered ESL instruction; designed lesson plans; assessed student progress.
Proofreader at Freelance
January 1, 2020 - January 1, 2021Provided proofreading and editing across client materials in Kuala Lumpur.
Part Time Sales Assistant at H&M Sunway Velocity Mall
March 1, 2021 - September 1, 2021Customer service, merchandising and sales support in Fashion & Retail.
Education
Bachelor of Arts in Applied English Language Studies (First Class Honours) at KPTM Kuala Lumpur
January 1, 2020 - August 1, 2022Diploma in Teaching English as a Second Language (TESL) at KPTM Kuala Lumpur
May 1, 2017 - September 1, 2019Qualifications
Senate Award (Academic Excellence)
January 11, 2030 - February 21, 2026Bachelor of Arts in Applied English Language Studies (First Class Honours)
January 1, 2020 - August 1, 2022Diploma in Teaching English as a Second Language (TESL)
May 1, 2017 - September 1, 2019Senate Award (Academic Excellence)
January 11, 2030 - February 21, 2026Industry Experience
Retail, Education, Financial Services, Professional Services
Skills
Experience Level
Expert
Expert
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