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I am a Digital Marketing and Business Intelligence professional with a track record of turning data into growth. I specialize in data-driven marketing, analytics, and marketing mix optimization, building BI dashboards and segmentation strategies to drive customer acquisition and retention. I thrive in cross-channel campaigns, measure performance to maximize ROI, and translate insights into strategic decisions. I’ve led analytics-driven migrations, improved campaign conversions, and mentored teams on analytics, reporting, and data governance.…I am a Digital Marketing and Business Intelligence professional with a track record of turning data into growth. I specialize in data-driven marketing, analytics, and marketing mix optimization, building BI dashboards and segmentation strategies to drive customer acquisition and retention. I thrive in cross-channel campaigns, measure performance to maximize ROI, and translate insights into strategic decisions. I’ve led analytics-driven migrations, improved campaign conversions, and mentored teams on analytics, reporting, and data governance.

M UHAMMAD USMAN

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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I am a Digital Marketing and Business Intelligence professional with a track record of turning data into growth. I specialize in data-driven marketing, analytics, and marketing mix optimization, building BI dashboards and segmentation strategies to drive customer acquisition and retention. I thrive in cross-channel campaigns, measure performance to maximize ROI, and translate insights into strategic decisions. I’ve led analytics-driven migrations, improved campaign conversions, and mentored teams on analytics, reporting, and data governance.…I am a Digital Marketing and Business Intelligence professional with a track record of turning data into growth. I specialize in data-driven marketing, analytics, and marketing mix optimization, building BI dashboards and segmentation strategies to drive customer acquisition and retention. I thrive in cross-channel campaigns, measure performance to maximize ROI, and translate insights into strategic decisions. I’ve led analytics-driven migrations, improved campaign conversions, and mentored teams on analytics, reporting, and data governance.

Available to hire

I am a Digital Marketing and Business Intelligence professional with a track record of turning data into growth. I specialize in data-driven marketing, analytics, and marketing mix optimization, building BI dashboards and segmentation strategies to drive customer acquisition and retention.

I thrive in cross-channel campaigns, measure performance to maximize ROI, and translate insights into strategic decisions. I’ve led analytics-driven migrations, improved campaign conversions, and mentored teams on analytics, reporting, and data governance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Portfolio Manager at Bank Alfalah Limited

May 1, 2025 - September 5, 2025

Managed analytics for a PKR 50B+ digital portfolio across liabilities, investments, and wealth products. Built 25+ Power BI dashboards and automated reporting, cutting generation time by 50%. Reduced churn by 12% and increased product holdings per customer by 20%. Increased digital adoption by 22% and optimized marketing ROI by 30% with A/B testing. Delivered actionable insights to C-level leadership, shaping pricing, product, and channel strategies. Led digital mutual fund migration, driving 400% growth in investment throughput within 6 months. Grew the digital TDR portfolio to PKR 30B+, contributing to 25% YoY deposit growth. Enhanced campaign conversion by 35% using advanced customer segmentation models. Trained 50+ team members through 20+ workshops on analytics, reporting, and data governance.

Assistant Manager – Digital Marketing at Faysal Bank Limited

August 1, 2023 - April 1, 2025

Boosted customer engagement by 25% through targeted social media strategies. Launched integrated campaigns for major products (Faysal Exchange, Debit Card, Digi Bank, website), reduced CAC by 10%, and optimized ad spend through performance marketing. Drove a 30% increase in credit card and liability product leads via Meta Ads and Google Display campaigns. Improved ROI by 20% through A/B testing on social and search campaigns. Leveraged Google Analytics, Looker Studio, and Tag Manager to optimize bidding and campaign performance. Increased engagement by 35% through YouTube and influencer campaigns, and executed cross-channel marketing initiatives generating 20% more qualified leads.

Digital Marketing Officer at Faysal Bank Limited

August 1, 2022 - July 1, 2023

Boosted customer engagement by 25% through targeted social media strategies. Launched integrated campaigns for major products (Faysal Exchange, Debit Card, Digi Bank, website), reduced CAC by 10%, and optimized ad spend through performance marketing. Drove a 30% increase in credit card and liability product leads via Meta Ads and Google Display campaigns. Improved ROI by 20% through A/B testing on social and search campaigns. Leveraged Google Analytics, Looker Studio, and Tag Manager to optimize bidding and campaign performance. Increased engagement by 35% through YouTube and influencer campaigns, enhancing visibility and acquisition. Executed cross-channel marketing initiatives (search, social, display), generating 20% more qualified leads.

SEO Executive – Digital Marketing at BrandH20

April 1, 2021 - May 1, 2022

Achieved 100+ monthly backlinks through strategic link-building, boosting domain authority and organic visibility. Optimized on-site and off-site SEO (title tags, meta descriptions, content, and linking), ranking 2 client websites on Google’s first page. Developed SEO-driven content strategies that improved traffic, engagement, and lead generation.