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I'm a data-driven, trilingual marketing and analytics professional with expertise in commercial sales enablement, B2B account management, and product marketing. I excel at turning marketing analytics, statistical modeling, and qualitative/quantitative research into actionable insights that inform go-to-market strategies and boost customer engagement. From uncovering emerging trends and shaping pricing, education, and GTM campaigns to leading cross-border rollout of seller enablement programs, I enjoy turning data into practical playbooks that deliver measurable growth across regions and product lines.…I'm a data-driven, trilingual marketing and analytics professional with expertise in commercial sales enablement, B2B account management, and product marketing. I excel at turning marketing analytics, statistical modeling, and qualitative/quantitative research into actionable insights that inform go-to-market strategies and boost customer engagement. From uncovering emerging trends and shaping pricing, education, and GTM campaigns to leading cross-border rollout of seller enablement programs, I enjoy turning data into practical playbooks that deliver measurable growth across regions and product lines.

Lira Liu

Data Scientist, Growth Marketer, Marketing Analyst, +3

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I'm a data-driven, trilingual marketing and analytics professional with expertise in commercial sales enablement, B2B account management, and product marketing. I excel at turning marketing analytics, statistical modeling, and qualitative/quantitative research into actionable insights that inform go-to-market strategies and boost customer engagement. From uncovering emerging trends and shaping pricing, education, and GTM campaigns to leading cross-border rollout of seller enablement programs, I enjoy turning data into practical playbooks that deliver measurable growth across regions and product lines.…I'm a data-driven, trilingual marketing and analytics professional with expertise in commercial sales enablement, B2B account management, and product marketing. I excel at turning marketing analytics, statistical modeling, and qualitative/quantitative research into actionable insights that inform go-to-market strategies and boost customer engagement. From uncovering emerging trends and shaping pricing, education, and GTM campaigns to leading cross-border rollout of seller enablement programs, I enjoy turning data into practical playbooks that deliver measurable growth across regions and product lines.

Available to hire

I’m a data-driven, trilingual marketing and analytics professional with expertise in commercial sales enablement, B2B account management, and product marketing. I excel at turning marketing analytics, statistical modeling, and qualitative/quantitative research into actionable insights that inform go-to-market strategies and boost customer engagement.

From uncovering emerging trends and shaping pricing, education, and GTM campaigns to leading cross-border rollout of seller enablement programs, I enjoy turning data into practical playbooks that deliver measurable growth across regions and product lines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Danish

Beginner

Work Experience

Sales Executive at Plaza Premium Group

July 1, 2024 - July 1, 2025

Led market intelligence and competitor benchmarking; conducted in-depth customer journey analyses; negotiated £900k in B2B contracts; optimized pricing models to enhance corporate collaboration opportunities; improved sales forecasting and revenue optimization; developed and deployed data-driven go-to-market strategies; built and scaled global seller communities and onboarding processes; delivered strategic recommendations across pricing, campaigns, and partnerships, contributing to a 5% increase in market share and a 7% uplift in ARPU within high-value segments.

Commercial Analyst at Huawei Technologies

January 1, 2021 - December 31, 2022

Supported Commercial Strategy & Business Development across the EMEA region, contributing to pricing strategy, market analysis, and partnerships within Global Technology & Telecommunications. Drove cross-functional initiatives to optimize commercial outcomes in the region.

Seller Communication and Education Manager at TikTok UK Limited

July 1, 2025 - Present

Led global outbound and cross-functional campaigns across onboarding, growth, and peak moments; delivered targeted, data-driven communications across email, in-app, social, and live formats with open rate improvements and event attendance. Expanded feature adoption by 25%+, improved seller retention by ~10%, and reduced early friction through timely education and incentives. Built scalable seller education and community initiatives; managed SOPs, escalation workflows, and governance to support rapid seller growth.