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Hi, I'm Elva Yaputra, an Experience Strategist who designs brand experiences that connect people with brands across spaces and screens. I blend research, storytelling, and spatial thinking to pull brand intent through every touchpoint, from in-store experiences to digital journeys. I thrive on translating insights into cohesive narratives, aligning diverse stakeholders, and turning complex briefs into actionable experiences that feel authentic and human.…Hi, I'm Elva Yaputra, an Experience Strategist who designs brand experiences that connect people with brands across spaces and screens. I blend research, storytelling, and spatial thinking to pull brand intent through every touchpoint, from in-store experiences to digital journeys. I thrive on translating insights into cohesive narratives, aligning diverse stakeholders, and turning complex briefs into actionable experiences that feel authentic and human.

Elva Yaputra

Designer, Brand Designer, Graphic Designer, +4

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Hi, I'm Elva Yaputra, an Experience Strategist who designs brand experiences that connect people with brands across spaces and screens. I blend research, storytelling, and spatial thinking to pull brand intent through every touchpoint, from in-store experiences to digital journeys. I thrive on translating insights into cohesive narratives, aligning diverse stakeholders, and turning complex briefs into actionable experiences that feel authentic and human.…Hi, I'm Elva Yaputra, an Experience Strategist who designs brand experiences that connect people with brands across spaces and screens. I blend research, storytelling, and spatial thinking to pull brand intent through every touchpoint, from in-store experiences to digital journeys. I thrive on translating insights into cohesive narratives, aligning diverse stakeholders, and turning complex briefs into actionable experiences that feel authentic and human.

Available to hire

Hi, I’m Elva Yaputra, an Experience Strategist who designs brand experiences that connect people with brands across spaces and screens. I blend research, storytelling, and spatial thinking to pull brand intent through every touchpoint, from in-store experiences to digital journeys.

I thrive on translating insights into cohesive narratives, aligning diverse stakeholders, and turning complex briefs into actionable experiences that feel authentic and human.

Skills

Copywriting

Brand Identity

Presentation Design

Experience Level

Copywriting

Expert

Brand Identity

Intermediate

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Assistant Visual Merchandiser at David Jones

January 1, 2025 - Present

Redesigned POS merchandise using shopper behavior insights; boosted impulse add-ons purchase by 30%. Planned seasonal focal displays from campaign priorities, using visual hierarchy to enhance key products and offers. Optimized customer journey by aligning sightlines and signage across departments to create a more coherent path from entry to checkout.

Experience Strategist at Notion base

January 1, 2018 - January 1, 2024

Branded narratives, sensemaking, physical & digital integration. Turned fragmented briefs into clear experience intent, giving cross-functional teams a shared starting point for iteration and journey mapping. Translated brand story and user insights into concrete journeys that deepened emotional connection with visitors. Produced end-to-end journeys that linked brand story, space, and interaction, compiling into a deck for shareholders to refer throughout the process.

Creative Producer at Fooqingood

January 1, 2024 - January 1, 2025

Creative Direction, Production Support, Campaign Development. Visual storytelling: Built visual narratives into clear creative proposals that aligned internal teams and client stakeholders around a consistent brand story. Stakeholder Alignment: Streamlined creative, production, and client, keeping expectations aligned and preventing mid-production clashes. Production Planning: Led pre-production and shoot planning ensuring crews arrived aligned and execution on set matched deliverables.

Strategic Partner at Under One RUF

January 1, 2022 - January 1, 2025

Developed experiential and spatial direction for property and hospitality projects, translating investment briefs into environments that conveyed value; aligned investor goals with design teams and clients to ensure a common foundation.

Senior Creative Planner at Notionbase

January 1, 2018 - January 1, 2022

Branded narrative: translated briefs into audience-informed frameworks; mapped customer journeys capturing emotional states and touchpoints; defined creative territory for cross-functional teams.

Creative Strategist at Notionbase

January 1, 2022 - January 1, 2024

Delivered client insight and discovery; built overarching emotional logic and interaction principles; aligned stakeholders and preserved strategic integrity from concept to delivery.