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I’m Maurice Calo, a senior global digital marketing leader with 18+ years of experience driving growth through performance, content, and data-led marketing. I’ve built and scaled initiatives across B2B and B2C, managed multi-million dollar budgets, and created systems that deliver measurable ROI from early growth to scale. I excel at turning insights into action, leading cross-functional teams, and partnering with founders to go-to-market. My strengths span paid social, SEO, content, analytics, and lifecycle marketing, and I thrive in fast-moving environments across technology, healthcare, and finance. I’m passionate about building robust go-to-market models, optimizing the full funnel, and delivering measurable impact through data-driven decision making. I enjoy mentoring teams, aligning stakeholders, and crafting compelling brand narratives that resonate in global markets.…I’m Maurice Calo, a senior global digital marketing leader with 18+ years of experience driving growth through performance, content, and data-led marketing. I’ve built and scaled initiatives across B2B and B2C, managed multi-million dollar budgets, and created systems that deliver measurable ROI from early growth to scale. I excel at turning insights into action, leading cross-functional teams, and partnering with founders to go-to-market. My strengths span paid social, SEO, content, analytics, and lifecycle marketing, and I thrive in fast-moving environments across technology, healthcare, and finance. I’m passionate about building robust go-to-market models, optimizing the full funnel, and delivering measurable impact through data-driven decision making. I enjoy mentoring teams, aligning stakeholders, and crafting compelling brand narratives that resonate in global markets.

Maurice Calo

Growth Marketer, Performance Marketer, Brand Strategist, +1

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I’m Maurice Calo, a senior global digital marketing leader with 18+ years of experience driving growth through performance, content, and data-led marketing. I’ve built and scaled initiatives across B2B and B2C, managed multi-million dollar budgets, and created systems that deliver measurable ROI from early growth to scale. I excel at turning insights into action, leading cross-functional teams, and partnering with founders to go-to-market. My strengths span paid social, SEO, content, analytics, and lifecycle marketing, and I thrive in fast-moving environments across technology, healthcare, and finance. I’m passionate about building robust go-to-market models, optimizing the full funnel, and delivering measurable impact through data-driven decision making. I enjoy mentoring teams, aligning stakeholders, and crafting compelling brand narratives that resonate in global markets.…I’m Maurice Calo, a senior global digital marketing leader with 18+ years of experience driving growth through performance, content, and data-led marketing. I’ve built and scaled initiatives across B2B and B2C, managed multi-million dollar budgets, and created systems that deliver measurable ROI from early growth to scale. I excel at turning insights into action, leading cross-functional teams, and partnering with founders to go-to-market. My strengths span paid social, SEO, content, analytics, and lifecycle marketing, and I thrive in fast-moving environments across technology, healthcare, and finance. I’m passionate about building robust go-to-market models, optimizing the full funnel, and delivering measurable impact through data-driven decision making. I enjoy mentoring teams, aligning stakeholders, and crafting compelling brand narratives that resonate in global markets.

Available to hire

I’m Maurice Calo, a senior global digital marketing leader with 18+ years of experience driving growth through performance, content, and data-led marketing. I’ve built and scaled initiatives across B2B and B2C, managed multi-million dollar budgets, and created systems that deliver measurable ROI from early growth to scale. I excel at turning insights into action, leading cross-functional teams, and partnering with founders to go-to-market. My strengths span paid social, SEO, content, analytics, and lifecycle marketing, and I thrive in fast-moving environments across technology, healthcare, and finance.

I’m passionate about building robust go-to-market models, optimizing the full funnel, and delivering measurable impact through data-driven decision making. I enjoy mentoring teams, aligning stakeholders, and crafting compelling brand narratives that resonate in global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Italian

Fluent

Hebrew (modern)

Advanced

Spanish; Castilian

Advanced

Work Experience

Director of Sales & Marketing at Mammashudde Group (IL/FR)

January 1, 2024 - Present

Leading sales and marketing strategy with a focus on multi-channel demand generation, revenue growth, and budget management across international markets; built scalable processes and cross-functional collaborations to accelerate go-to-market execution.

Associate Director at Medscape Network, Aptus Health (WebMD), France

January 1, 2021 - January 1, 2024

Drove digital strategy and ROI improvements for healthcare marketing campaigns in France; oversaw performance marketing, content, and analytics to optimize funnel performance.

Country Manager at Medscape Network, France

January 1, 2018 - January 1, 2021

Defined local brand narrative, led multi-stakeholder programs, and grew digital acquisition through paid media, SEO, and partnerships while managing a regional budget.

Marketing Director at Montaigne Immobilier

January 1, 2016 - January 1, 2018

Built digital foundation across paid search and social; delivered performance improvements, including cost per lead optimization and funnel optimization.

Digital Marketing Consultant (Freelance) at Remote

January 1, 2015 - January 1, 2018

Delivered PPC and paid social strategies for B2B and B2C clients; built a community of 50,000+ contacts and optimized campaigns for higher ROIs.

Head of Marketing at Jobs in TLV

January 1, 2015 - January 1, 2018

Led digital acquisition, content, and brand initiatives to drive growth and scalable marketing programs in a multi-market context.

Head of Media at AvaTrade Group

January 1, 2014 - January 1, 2014

Built global PPC, SEO, affiliate, social, and PR campaigns; established scaling marketing programs and cross-channel measurement.

Head of Media Buying at William Hill Online (Southern Europe)

January 1, 2010 - January 1, 2013

Managed regional media buying budgets, optimization, and performance across multiple markets; improved ROAS through disciplined planning and optimization.

Client Relationship Manager at Janus Capital International

January 1, 2007 - January 1, 2009

Supported fundraising, client relationships, and portfolio communications across UK clients; helped maintain key partnerships.

Financial Manager at Opportunities Finance

January 1, 2006 - January 1, 2007

Supported deal origination and underwriting for real estate transactions, including a $250M shopping center deal in Paris.

Director of Sales & Marketing at Mam Mashudde Group

January 1, 2024 - Present

Built three divisions from scratch and scaled revenue streams. Owned marketing strategy, budgeting, and forecasting. Implemented conversion tracking and A/B testing. Managed paid social, SEA, and SEO; led brand storytelling.

Associate Director - Medscape Network at Aptus Health (WebMD) – Medscape Network

January 1, 2021 - January 1, 2024

Increased user registrations by 100%. Cut acquisition/content costs by 50% via analytics. Built dashboards for senior leadership. Key contributor to scaling from early to growth stage.

Head of Marketing at Ava Trade Group

January 1, 2014 - January 1, 2014

Led global PPC, SEO, affiliates, social, and PR.

Financial Manager at Options Finance, France

January 1, 2006 - January 1, 2007

Supported origination and underwriting of six major real estate transactions, including a $250M shopping center deal in Paris.