Available to hire
I’m a passionate design leader with over twenty years of experience in creating commercially viable and innovative solutions within retail environments. My journey has taken me from developing furniture pieces to leading teams in creating sustainable designs. I thrive in fostering collaborations, simplifying complex challenges, and ensuring that every detail is meticulously crafted.
Throughout my career, I’ve enjoyed the process of building strong relationships with suppliers and clients alike, ensuring clarity and alignment in every project. I believe that design is not just about aesthetics but also about creating meaningful experiences.
Work Experience
Founder & Designer at Paper Form Studio
October 1, 2025 - PresentIndependent, material-led studio focused on small-batch home objects and furniture. Established a self-directed practice centred on simplicity, craft, and tactile form. Leading design direction, prototyping, workshop processes, and product refinement. Managing sourcing, material development, and early brand and market positioning.
Head of Design at Inca Creative
February 1, 2025 - May 1, 2025Led the design development of a new modular fixture system with sustainability targets. Managed designers, technicians, and external fabricators, overseeing detailing, prototyping, and supplier development. Presented fixture and furniture concepts to global retail clients and supported pitch strategy.
Design Engineer at RTC Europe
January 1, 2024 - October 1, 2024Delivered furniture and fixture solutions for high-footfall retail environments. Worked with global production hubs and suppliers to ensure feasibility and quality. Supported cost optimization, prototyping, and rollout preparation.
Design Consultant at H&M Group (COS / Other Stories)
December 1, 2020 - January 1, 2022Supported design implementation and technical coordination across multiple programmes. Reviewed supplier drawings, samples, and on-site conditions. Conducted site inspections and compliance checks for head office teams worldwide.
Design Engineer at COS (H&M Group)
January 1, 2015 - January 1, 2020Led projects from early concept through prototyping, production, and installation. Developed sustainable design specifications and material improvements. Worked with global manufacturers to ensure quality, safety, and brand consistency.
Furniture Design Manager at Pineapple Contracts
January 1, 2013 - January 1, 2014Managed the internal design team and coordinated external supplier contributions. Directed the development of durable furniture for residential and public sector environments, overseeing prototyping, testing, and production engagement.
Concept Designer at John Lewis
January 1, 2012 - January 1, 2013Developed furniture and interior concepts for in-store use, focusing on user experience, customer journey, and implementation feasibility.
Store Planning & Build Coordination at Best Buy Europe
January 1, 2010 - January 1, 2012Produced construction drawings and coordinated store interior layouts. Supported build teams with installation sequencing and handover documentation.
Education
BA (Hons) Furniture & Related Product Design at Ravensbourne
January 11, 2030 - February 23, 2026Qualifications
Industry Experience
Retail
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