Available to hire
Hello! I’m Keiko Annissa Arfananda, a versatile Marketing Specialist with 3+ years of experience delivering high-impact digital campaigns. I specialize in lead generation and brand strategy, with a proven ability to scale visibility and ROI for diverse client portfolios.
From freelance engagements to regional marketing roles, I build end-to-end growth infrastructure, align visual identities with growth plans, and leverage data-driven MarTech decisions to optimize campaigns. I’m passionate about creating meaningful content and partnerships that drive measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Indonesian
Advanced
Arabic
Intermediate
Romanian, Moldavian, Moldovan
Intermediate
Work Experience
Marketing Specialist at Self-employed / Freelance
March 1, 2025 - PresentProvide end-to-end marketing infrastructure for diverse clients, bridging the strategy and technical gap. Align visual and narrative identities with bespoke growth plans, including SEO roadmaps, social media content calendars, and lead-generation email workflows. Operate as a one-person agency to produce graphic design assets, articles, and short-form video. Audit MarTech stacks (CRM and social analytics tools) to ensure data-driven decision-making.
Digital Marketing Project Analyst at LawEd
January 1, 2025 - June 1, 2025Developed a comprehensive digital marketing strategy through the ENFUSE project. Conducted market research, competitor analysis, and audience insights to inform campaign planning. Presented actionable plans, focusing on increasing visibility, engagement, and lead generation. Applied SEO, Canva, Mailchimp, and Google Analytics to create, manage, and track campaigns.
Marketing Specialist at NEXTGEN Group (now part of Exclusive Networks)
August 1, 2023 - December 1, 2024Led marketing initiatives and events, including planning, budgeting, execution, and evaluation. Developed multi-channel communications (graphics, videos and podcasts), deploying SEO and CRM tools (HubSpot) to support regional and commercial messaging. Maximised ROI from events by managing lead capture and qualification to generate prospective user. Directed press releases and drafted media statements featured across digital and print media. Managed promotional strategies including marketing collateral, EDM, webinars, partnerships, and regional activities to drive engagement and expand sales opportunities.
Marketing Communications at Netpoleon Solutions
September 1, 2022 - August 1, 2023Organised event and enablement to gain pipeline and increased product awareness and revenue. Produced contents (graphics, videos, and podcasts) to expand product digital outreach. Segmented and updated databases for targeted campaigns and personalised messaging. Designed, scheduled, and deployed newsletters, promotions, and drip campaigns. Created marketing collateral and digital assets for promotions and strengthen brand recognition.
Digital Marketing and Social Media at Lavergne ID
January 1, 2022 - September 1, 2022Ran Instagram and TikTok profiles; @Lavergnelifestyle and @imclarissa02, targeting luxury brand market. Composed digital content, including visuals, short videos, campaign assets, and website copy. Managed paid and organic campaigns across social media and WordPress, with SEO to improve visibility. Crafted weekly newsletters and promotions to gain audience retention and drive traffic to website. Planned sponsorship activations and digital PR budgets including partnerships.
Social Media Campaign Manager Intern at Living Woodlands Ireland
September 1, 2021 - December 1, 2021Generated and organised content for the crowdfunding campaign to gain support from sponsors, aligning with company objectives to restore Ireland’s natural forests. Tracked, analysed, and reported campaign performance to guide optimisation and strategy. Interacted with the online communities to build awareness of Ireland's natural forests conservation.
Content Writer Intern at Halalin Taiwan
November 1, 2020 - August 1, 2021Conducted research on industry trends and to write website articles and social media content. Composed digital content and blog articles with SEO to boost search rankings and organic traffic. Created persuasive advertisements through copy, articles, and short videos. Coordinated with graphic designers to craft content and interface designs that complement the copies. Monitored and analysed content performance metrics using Google Analytics and social media analytics.
Education
Master’s of Science in Marketing at Technological University Dublin
September 1, 2024 - September 1, 2025Visiting Student at University of Limerick
August 1, 2021 - December 1, 2021Bachelor of Arts in Arabic Language and Literature at Al Azhar University of Indonesia
September 1, 2018 - August 1, 2022Qualifications
HubSpot Sales Enablement
February 1, 2026 - March 1, 2028HubSpot Digital Marketing Certification
December 1, 2025 - January 1, 2027Semrush International SEO
December 1, 2025 - December 1, 2026LinkedIn Advertising Fundamentals Certification
December 1, 2025 - December 1, 2027Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
A curated portfolio of product marketing and digital campaigns showcasing my work in B2B marketing, product positioning, roadmap communication, and go-to-market execution across cybersecurity, SaaS, retail, and environmental services. The projects demonstrate measurable impact, strategic messaging development, sales enablement, and strong cross-functional collaboration within international and sustainability-focused organisations.
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