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I am Abdullah Okaroh, a results-driven SEO and PPC specialist with 5+ years of digital marketing experience, running high-impact campaigns across Google, Amazon, and social channels. I combine data-driven insights with creative optimization to boost leads, enquiries, and online orders, while thriving in e-commerce and consumer contexts. Having worked in both agency and in-house settings, I tailor strategies to address the nuances of different industries and customer journeys. I’m eager to embrace new challenges, demonstrate my skills, and continue growing as a well-rounded digital marketer.…I am Abdullah Okaroh, a results-driven SEO and PPC specialist with 5+ years of digital marketing experience, running high-impact campaigns across Google, Amazon, and social channels. I combine data-driven insights with creative optimization to boost leads, enquiries, and online orders, while thriving in e-commerce and consumer contexts. Having worked in both agency and in-house settings, I tailor strategies to address the nuances of different industries and customer journeys. I’m eager to embrace new challenges, demonstrate my skills, and continue growing as a well-rounded digital marketer.

Abdullah Okaroh

Digital Marketer, SEO Expert, PPC Manager, +1

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I am Abdullah Okaroh, a results-driven SEO and PPC specialist with 5+ years of digital marketing experience, running high-impact campaigns across Google, Amazon, and social channels. I combine data-driven insights with creative optimization to boost leads, enquiries, and online orders, while thriving in e-commerce and consumer contexts. Having worked in both agency and in-house settings, I tailor strategies to address the nuances of different industries and customer journeys. I’m eager to embrace new challenges, demonstrate my skills, and continue growing as a well-rounded digital marketer.…I am Abdullah Okaroh, a results-driven SEO and PPC specialist with 5+ years of digital marketing experience, running high-impact campaigns across Google, Amazon, and social channels. I combine data-driven insights with creative optimization to boost leads, enquiries, and online orders, while thriving in e-commerce and consumer contexts. Having worked in both agency and in-house settings, I tailor strategies to address the nuances of different industries and customer journeys. I’m eager to embrace new challenges, demonstrate my skills, and continue growing as a well-rounded digital marketer.

Available to hire

I am Abdullah Okaroh, a results-driven SEO and PPC specialist with 5+ years of digital marketing experience, running high-impact campaigns across Google, Amazon, and social channels. I combine data-driven insights with creative optimization to boost leads, enquiries, and online orders, while thriving in e-commerce and consumer contexts.

Having worked in both agency and in-house settings, I tailor strategies to address the nuances of different industries and customer journeys. I’m eager to embrace new challenges, demonstrate my skills, and continue growing as a well-rounded digital marketer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at TFA UK

August 1, 2025 - Present

Led PPC strategy and execution across the agency’s client portfolio with targets driving leads, enquiries, and online orders. Optimized campaigns via data-driven testing, keyword strategy, bid management, and ad copy optimization to maximize ROI. Collaborated with the digital team to plan and implement SEO strategies supporting lead generation and demand capture. Reported performance against targets to management and clients through meetings and detailed reports. Monitored campaign performance in Italian, French and UK marketplaces, identifying trends and adjusting to optimize results. Developed PPC strategies aligned with company objectives and target audiences; conducted keyword research; analyzed data; generated ROI-focused reports; stayed updated on industry trends and algorithm updates.

SEO Specialist at Regtransfers

April 1, 2022 - November 1, 2023

Executed comprehensive on-page and off-page SEO optimisations to boost rankings and organic traffic. Led a targeted backlink outreach campaign; produced SEO-optimised blog content aligned with outreach efforts, increasing domain authority and securing top 3 SERP rankings for priority keywords. Delivered conversion-focused copywriting for core and landing pages, aligning content with user intent and brand voice to support both SEO and UX goals.

Content Delivery Manager at Klood Digital

July 1, 2021 - February 1, 2022

Delivered high-performing PPC campaigns across Google, Meta, and YouTube for B2B SaaS clients; improved lead generation and ROI. Implemented landing page and funnel optimisations, recovering over $20,000 in abandoned revenue via a customer retargeting campaign. Restructured and managed the Argos Ireland Google Ads account, ensuring weekly spend alignment with budgets and profit targets. Ran PPC campaigns across UK product categories (electrical accessories, jewellery, watches), optimising with targeted bidding, copy testing, and close collaboration with category teams.

PPC Marketing Executive at Argos

January 1, 2020 - July 1, 2021

Delivered PPC campaigns across Google, Meta, and YouTube; optimized for lead generation and ROI. Managed PPC activities across UK product categories, including electrical accessories, jewellery, and watches, using targeted bidding, copy testing, and collaboration with category teams to drive performance.

Digital Marketing Executive at The Video News Factory

July 1, 2019 - October 1, 2019

Led the SEO-focused redesign of the company website, improving search visibility and achieving first-page rankings for targeted keywords. Created and published content for Miss England on their Facebook page, increasing viewership and brand engagement.

Amazon PPC Campaign Manager at F&F Stores

January 1, 2024 - August 1, 2025

Led PPC strategy and execution across Amazon campaigns, optimizing for leads and online sales. Conducted keyword research, bid management, and ad copy optimization to maximise ROI, while collaborating with the broader digital team to support SEO and omnichannel growth.

Company Director at HellaSweet

February 1, 2019 - Present

Built and managed a direct-to-consumer confectionery brand, overseeing e-commerce operations, logistics, customer service, and international fulfilment. Led brand strategy, partnerships, and SEO-focused growth initiatives; managed paid advertising across multiple platforms.