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I am a high-energy marketing executive with a track record of leading marketing and product management teams in technology-driven businesses. I turn strategic vision into actionable plans, create compelling content, and deliver results across web, social media, and sales collateral. Throughout my career at POSDATA and NCR, I’ve built strong customer relationships through on-site visits, expanded product lines, and forged strategic partnerships. I’m passionate about voice of the customer, driving revenue growth, and translating complex technology into clear value for customers.…I am a high-energy marketing executive with a track record of leading marketing and product management teams in technology-driven businesses. I turn strategic vision into actionable plans, create compelling content, and deliver results across web, social media, and sales collateral. Throughout my career at POSDATA and NCR, I’ve built strong customer relationships through on-site visits, expanded product lines, and forged strategic partnerships. I’m passionate about voice of the customer, driving revenue growth, and translating complex technology into clear value for customers.

Michael A. Kapp

Marketing Strategist, Growth Marketer, Content Strategist, +2

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I am a high-energy marketing executive with a track record of leading marketing and product management teams in technology-driven businesses. I turn strategic vision into actionable plans, create compelling content, and deliver results across web, social media, and sales collateral. Throughout my career at POSDATA and NCR, I’ve built strong customer relationships through on-site visits, expanded product lines, and forged strategic partnerships. I’m passionate about voice of the customer, driving revenue growth, and translating complex technology into clear value for customers.…I am a high-energy marketing executive with a track record of leading marketing and product management teams in technology-driven businesses. I turn strategic vision into actionable plans, create compelling content, and deliver results across web, social media, and sales collateral. Throughout my career at POSDATA and NCR, I’ve built strong customer relationships through on-site visits, expanded product lines, and forged strategic partnerships. I’m passionate about voice of the customer, driving revenue growth, and translating complex technology into clear value for customers.

Available to hire

I am a high-energy marketing executive with a track record of leading marketing and product management teams in technology-driven businesses. I turn strategic vision into actionable plans, create compelling content, and deliver results across web, social media, and sales collateral.

Throughout my career at POSDATA and NCR, I’ve built strong customer relationships through on-site visits, expanded product lines, and forged strategic partnerships. I’m passionate about voice of the customer, driving revenue growth, and translating complex technology into clear value for customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Financial Planning & Analysis at NCR Corporation

January 1, 1980 - January 1, 1983

Provided financial planning and analysis support for manufacturing and R&D; developed long-range financial plans, annual budgets, and monthly forecasts; tracked product costs and improved financial performance.

Product Manager at NCR Corporation

January 1, 1983 - January 1, 1987

Led product planning and marketing for retail terminals and peripherals; developed business plans, coordinated launches, performed market research, pricing, and competitive analysis.

Controller at NCR Corporation

January 1, 1987 - January 1, 1990

Managed financial operations for a $215 million facility; built long-range financial plans, annual budgets, capital plans, and monthly forecasts; improved cost tracking.

Director of Product Management for Retail Peripherals at NCR Corporation

January 1, 1990 - January 1, 1993

Directed $100 million annual revenue from retail peripherals; set product strategy, managed a 5-member product team; conducted market research with 50 retailers; led to APEX award for a leading scanner/scale.

Director of Electronic Payment Products Business Unit at NCR Corporation

January 1, 1993 - January 1, 1994

Managed electronic payment product line with a 20-person engineering/product management group; coordinated market research and strategic planning for next-generation terminals; contributed to patent portfolio.

Director of POS Terminal Marketing Management at NCR Corporation

January 1, 1994 - January 1, 1996

Oversaw marketing management for a $200M+ POS terminal business; developed product strategy, market research, and led a team of product managers and product marketing professionals.

Vice President of Marketing at POSDATA, Gig Harbor, WA

January 1, 1996 - January 1, 2002

Led marketing strategy, advertising and promotions; expanded product lines; grew revenue from $6.5M to $18M; built a reseller/distributor channel for payment terminals; enhanced lead generation and promotions.

Senior Vice President, Marketing and Technology Operations at POSDATA Group, Inc

January 1, 2002 - January 1, 2025

Responsible for marketing, product management and technology operations for a $30M company; developed marketing plans; integrated acquisition of Compsee; expanded PowerTrack mobile apps; conducted extensive voice-of-the-customer activities with 200 onsite visits.