I am Olivia Moir, a social media and digital communications specialist based in London. I lead national social media strategy and high-profile public health campaigns, building trusted voices across platforms such as LinkedIn, Instagram, Facebook, YouTube and Bluesky. I excel at translating complex scientific and policy information into clear, engaging public messaging, and I bring a strong background in reproductive science research, stakeholder engagement, and digital storytelling. I’ve produced multimedia content, hosted podcasts, and collaborated with clinicians and researchers to make science accessible to diverse audiences. My work spans campaign design, analytics-driven optimization, and crisis communications, with a collaborative and accessible communication style.

Olivia Moir

I am Olivia Moir, a social media and digital communications specialist based in London. I lead national social media strategy and high-profile public health campaigns, building trusted voices across platforms such as LinkedIn, Instagram, Facebook, YouTube and Bluesky. I excel at translating complex scientific and policy information into clear, engaging public messaging, and I bring a strong background in reproductive science research, stakeholder engagement, and digital storytelling. I’ve produced multimedia content, hosted podcasts, and collaborated with clinicians and researchers to make science accessible to diverse audiences. My work spans campaign design, analytics-driven optimization, and crisis communications, with a collaborative and accessible communication style.

Available to hire

I am Olivia Moir, a social media and digital communications specialist based in London. I lead national social media strategy and high-profile public health campaigns, building trusted voices across platforms such as LinkedIn, Instagram, Facebook, YouTube and Bluesky. I excel at translating complex scientific and policy information into clear, engaging public messaging, and I bring a strong background in reproductive science research, stakeholder engagement, and digital storytelling.

I’ve produced multimedia content, hosted podcasts, and collaborated with clinicians and researchers to make science accessible to diverse audiences. My work spans campaign design, analytics-driven optimization, and crisis communications, with a collaborative and accessible communication style.

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Language

English
Fluent
French
Intermediate

Work Experience

Social Media Specialist at Medicines and Healthcare products Regulatory Agency (MHRA)
May 1, 2024 - Present
Led strategy and day-to-day management of MHRA's national social media portfolio (LinkedIn, Instagram, Facebook, YouTube, Bluesky), positioning the agency as a trusted voice in medicines and device safety. Designed and delivered high-profile public health campaigns in politically sensitive and high-scrutiny environments. Managed performance analytics and paid social strategy, using data insights to drive audience growth, engagement and targeted reach. Developed integrated communications plans aligning digital, press and policy messaging. Advised senior leadership on digital positioning, crisis communications and stakeholder-sensitive messaging. Coordinated cross-government communications with NHS England, DHSC, UKHSA and HRA.
Podcast Producer and Host at UCL Institute for Women's Health
January 1, 2023 - December 31, 2025
Founded women's health and reproductive science podcast, enhancing accessibility of science and public health information. Produced, hosted and edited episodes featuring discussions with clinicians and researchers affiliated with UCL. Developed website and social media content to effectively promote the podcast. Reached listeners between the ages of 16-65 in over 50 countries.
International Women's Day Ambassador at UCL Institute for Women's Health
January 1, 2024 - June 1, 2024
Collaborated with health professionals and researchers to create multimedia content (video, photography, blogs) that raised awareness of UCL's women's health research. Supported development of campaign plans and social media strategies, enhancing event communications to engage target audiences. Evaluated campaign performance to inform strategic planning.
Student Researcher at University of South Australia; University College London; University of Toronto
April 1, 2021 - December 31, 2023
Investigated and characterized fetal development and placenta in translational medicine research, contributing to understanding of prenatal health. Conducted organ and tissue harvesting, processing, and analysis to support research objectives. Observed clinical work to support research hypotheses and enhance understanding of patient communication and multidisciplinary teamwork. Presented research findings at academic events and conferences.
Student Researcher at University of South Australia, University College London, University of Toronto
April 1, 2021 - December 1, 2023
Investigated and characterized fetal development and placenta in translational medicine research, contributing to understanding of prenatal health. Conducted detailed fetal development research, presenting findings at international conferences. Observed clinical work to support research hypotheses and enhance understanding of patient communication and multidisciplinary teamwork.
Social Media Specialist at MHRA (Medicines and Healthcare products Regulatory Agency)
May 1, 2024 - Present
Led strategy and day-to-day management of MHRA's national social media portfolio (LinkedIn, Instagram, Facebook, YouTube, Bluesky); positioned the agency as a trusted voice in medicines and device safety. Designed and executed high-profile cross-government campaigns, managed performance analytics and paid social strategy, and advised senior leadership on crisis management and digital positioning.

Education

M.Res. at University College London (UCL)
January 1, 2023 - February 24, 2026
B.Sc. Honours Specialization in Genetics at Western University
January 1, 2022 - February 24, 2026
OSSD French Immersion at Bishop Allen Academy
January 11, 2030 - January 1, 2018
M.Res. Reproductive Science and Women's Health at University College London
January 1, 2023 - March 24, 2026
B.Sc. Honours Specialization in Genetics at Western University
January 11, 2030 - January 1, 2022
OSSD French Immersion at Bishop Allen Academy
January 11, 2030 - January 1, 2018
M.Res. at University College London (UCL)
January 1, 2023 - March 24, 2026
B.Sc. Honours in Genetics at Western University
January 11, 2030 - January 1, 2022
French Immersion at Bishop Allen Academy
January 11, 2030 - January 1, 2018
M.Res. Reproductive Science and Women's Health at University College London (UCL)
January 1, 2023 - March 24, 2026
B.Sc. Honours Specialization in Genetics at Western University
January 1, 2022 - March 24, 2026

Qualifications

MHRA Pay Award - Outstanding Social Media Performance
January 1, 2024 - December 31, 2024
MHRA Pay Award - Outstanding Social Media Performance
January 1, 2025 - December 31, 2025
UCL Changemakers Funding Award
January 1, 2023 - December 31, 2023
UCL Changemakers Funding Award
January 1, 2024 - December 31, 2024
Dean's Honor List
January 1, 2021 - December 31, 2021
Dean's Honor List
January 1, 2022 - December 31, 2022
Lunenfeld Summer Studentship Award
January 1, 2021 - December 31, 2021
University of Toronto Undergraduate Research Opportunity Award
January 1, 2021 - December 31, 2021
Western University Scholarship of Excellence
January 1, 2018 - December 31, 2018

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Education, Government, Professional Services