This project was created to highlight Elevete Patisserie’s Valentine’s Day special product and drive seasonal engagement and sales. The objective was to produce a visually compelling product showcase that could capture attention organically on social media while also performing effectively as a paid awareness asset.

I led the entire creative process from start to finish including storyboarding, creative direction, shoot planning, filming, and post-production editing. The visual direction focused on romance-driven aesthetics, emotional storytelling, and close-up product details to elevate perceived value and create gifting intent.

The final video was deployed across Instagram and repurposed into Meta Ads as part of an awareness campaign. The goal was to drive traffic to social media and product pages, increasing visibility during the Valentine’s period while supporting conversion through retargeting flows.

This project demonstrates my ability to combine creative production with marketing strategy, ensuring that content is not only visually engaging but aligned with performance objectives.

🔗 Video link:

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This project showcases a collection of email campaigns and automation designs I’ve developed for brands across multiple industries, including SaaS, alcohol, vape, and floral. Each email was built with a balance of visual clarity, brand alignment, and conversion intent.

For B2C brands, the focus was on strong product storytelling, promotional structure, and urgency-driven layouts that encourage immediate action. For SaaS clients, the approach leaned toward clean design, feature clarity, onboarding education, and structured information hierarchy.

Across all industries, I handled the design execution while aligning closely with lifecycle strategy, ensuring that visuals supported segmentation logic, campaign timing, and user behavior triggers. These emails were designed not just to look good, but to drive measurable engagement and revenue.

Sample artwork: https://www.twine.net/signin