I'm a creative and detail-oriented Social Media Manager with experience developing and executing content strategies for brands across platforms like Instagram and TikTok. As a co-founder of Say When Creative, I lead brand identity, content planning, and cross-functional collaboration to deliver cohesive campaigns and measurable results. I thrive on building strong brand narratives and delivering tangible outcomes through compelling content and design. I enjoy collaborating with diverse teams to translate ideas into visual identities and strategic campaigns that resonate with audiences and drive growth.

Justine Blackwell

I'm a creative and detail-oriented Social Media Manager with experience developing and executing content strategies for brands across platforms like Instagram and TikTok. As a co-founder of Say When Creative, I lead brand identity, content planning, and cross-functional collaboration to deliver cohesive campaigns and measurable results. I thrive on building strong brand narratives and delivering tangible outcomes through compelling content and design. I enjoy collaborating with diverse teams to translate ideas into visual identities and strategic campaigns that resonate with audiences and drive growth.

Available to hire

I’m a creative and detail-oriented Social Media Manager with experience developing and executing content strategies for brands across platforms like Instagram and TikTok. As a co-founder of Say When Creative, I lead brand identity, content planning, and cross-functional collaboration to deliver cohesive campaigns and measurable results. I thrive on building strong brand narratives and delivering tangible outcomes through compelling content and design.

I enjoy collaborating with diverse teams to translate ideas into visual identities and strategic campaigns that resonate with audiences and drive growth.

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Experience Level

Language

English
Fluent

Work Experience

Social Media Manager
November 1, 2022 - Present
Developed and executed custom social media strategies for multiple clients across various industries. Managed backend functions of clients' social media channels, including scheduling, analytics, reporting, and overall strategy. Produced client content including reels, TikToks, and graphics. Built strong relationships with guests and cross-functional teams to maintain seamless service.
Social Media Manager
January 1, 2021 - May 1, 2021
Managed social media presence and campaigns, including content planning, creation, and reporting; collaborated with marketing and design teams to drive engagement and growth.
Intern
January 1, 2019 - April 1, 2019
Supported social media and marketing activities, gaining exposure to content creation, analytics, and trend research.
Social Media Manager at Say When Creative
October 31, 2022 - Present
Led social media strategy across platforms (Instagram, TikTok); developed and managed content calendars; produced engaging posts and campaigns; analyzed performance metrics and implemented optimizations; maintained a cohesive brand voice; collaborated with cross-functional teams to deliver integrated marketing initiatives.

Education

Marketing Management Diploma at Kwantlen Polytechnic University
January 1, 2011 - January 1, 2013
Applied Holistic Nutrition Diploma at The Institute of Holistic Nutrition
January 1, 2017 - January 1, 2019
Diploma at Kwantlen Polytechnic University
January 1, 2011 - January 1, 2013

Qualifications

HubSpot Academy
January 11, 2030 - February 24, 2026
HubSpot Academy Certifications
January 11, 2030 - February 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education