Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Joonbae Choi, an experienced Creative Director, Producer, Photographer, and Broadcast Media Specialist with over a decade of experience in end-to-end production. I thrive on building strong, collaborative relationships with clients and teams to deliver polished, impactful media. I excel at managing multiple projects with tight timelines and producing high-quality photography and videography for social media and broadcast TV, including long-form and short-form content. I enjoy crafting cinematic visuals and editing styles that elevate brand presence across platforms.…Hi, I’m Joonbae Choi, an experienced Creative Director, Producer, Photographer, and Broadcast Media Specialist with over a decade of experience in end-to-end production. I thrive on building strong, collaborative relationships with clients and teams to deliver polished, impactful media. I excel at managing multiple projects with tight timelines and producing high-quality photography and videography for social media and broadcast TV, including long-form and short-form content. I enjoy crafting cinematic visuals and editing styles that elevate brand presence across platforms.

Joonbae Choi

Content Producer, Creative Director, Photographer, +2





Hi, I’m Joonbae Choi, an experienced Creative Director, Producer, Photographer, and Broadcast Media Specialist with over a decade of experience in end-to-end production. I thrive on building strong, collaborative relationships with clients and teams to deliver polished, impactful media. I excel at managing multiple projects with tight timelines and producing high-quality photography and videography for social media and broadcast TV, including long-form and short-form content. I enjoy crafting cinematic visuals and editing styles that elevate brand presence across platforms.…Hi, I’m Joonbae Choi, an experienced Creative Director, Producer, Photographer, and Broadcast Media Specialist with over a decade of experience in end-to-end production. I thrive on building strong, collaborative relationships with clients and teams to deliver polished, impactful media. I excel at managing multiple projects with tight timelines and producing high-quality photography and videography for social media and broadcast TV, including long-form and short-form content. I enjoy crafting cinematic visuals and editing styles that elevate brand presence across platforms.

Available to hire

Hi, I’m Joonbae Choi, an experienced Creative Director, Producer, Photographer, and Broadcast Media Specialist with over a decade of experience in end-to-end production. I thrive on building strong, collaborative relationships with clients and teams to deliver polished, impactful media.

I excel at managing multiple projects with tight timelines and producing high-quality photography and videography for social media and broadcast TV, including long-form and short-form content. I enjoy crafting cinematic visuals and editing styles that elevate brand presence across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Exclusive Content Producer / Senior Editor at Sweet Baby Ray’s

January 1, 2026 - Present

Sole producer for all social media content across YouTube, Instagram, and TikTok; full-cycle production including filming and high-end post; platform optimization for long-form and short-form content; elevating brand presence through cinematic photography and trend-driven editing.

Director of Production / Senior Editor / Photographer at NuWave, Inc

January 1, 2011 - Present

Established and managed an internal Production Department with a multi-camera studio and editing facility; led a marketing team producing high-end media for Retail, Web, Social Media, and Broadcast TV; produced 300+ recipe videos and over 1,000 recipe photos for Cookbooks and Web; managed project schedules, budgets, and global distribution of internal program assets.

Creative Director / Producer at AdviceTank

January 1, 2018 - Present

Managed a creative media agency helping brands achieve success on social media, web, and television; collaborated with stakeholders to create impactful design assets and strategic content; produced multimodal content including interviews, testimonials, animation, and motion graphics.

Lead Producer / Director / Senior Editor at Samsung, Dacor

January 1, 2018 - December 31, 2019

Spearheaded end-to-end production for a project featuring a Michelin-starred Chef Daniel Boulin. Translated brand objectives into high-end visual assets for catalogs and campaigns.

Creative Director / Senior Photographer at GTHaus

January 1, 2014 - December 31, 2020

Led projects across graphic design, photography, and interactive elements; produced and edited high-resolution visuals and cover photos for major exotic automobile magazines; created tailored social media content for Facebook, Instagram, and YouTube.

Director / Producer / Lead Editor at StartupBros

January 1, 2015 - December 31, 2016

Directed, filmed, and edited Direct Response Programs, notably for Daymond John’s E-commerce program; supervised multiple film and lighting crews as the lead production director.