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I help brands find their voice—and use it everywhere. I’m a brand messaging strategist and copywriter who turns ideas into clear positioning, copy into style guides, and campaigns that actually connect. Brands work with me when they need more than words. I build brand messaging strategy that defines what to say and why it matters, create copy style guides that keep teams aligned, and develop 360 campaigns that translate strategy across every touchpoint—from big ideas to execution-ready copy. I’ve partnered with established brands and currently support a founder-led company focused on growth and visibility. Whether you’re refining your voice, launching something new, or scaling what already works, I help make sure your message shows up consistently, confidently, and with purpose.…I help brands find their voice—and use it everywhere. I’m a brand messaging strategist and copywriter who turns ideas into clear positioning, copy into style guides, and campaigns that actually connect. Brands work with me when they need more than words. I build brand messaging strategy that defines what to say and why it matters, create copy style guides that keep teams aligned, and develop 360 campaigns that translate strategy across every touchpoint—from big ideas to execution-ready copy. I’ve partnered with established brands and currently support a founder-led company focused on growth and visibility. Whether you’re refining your voice, launching something new, or scaling what already works, I help make sure your message shows up consistently, confidently, and with purpose.

Samantha Chan

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I help brands find their voice—and use it everywhere. I’m a brand messaging strategist and copywriter who turns ideas into clear positioning, copy into style guides, and campaigns that actually connect. Brands work with me when they need more than words. I build brand messaging strategy that defines what to say and why it matters, create copy style guides that keep teams aligned, and develop 360 campaigns that translate strategy across every touchpoint—from big ideas to execution-ready copy. I’ve partnered with established brands and currently support a founder-led company focused on growth and visibility. Whether you’re refining your voice, launching something new, or scaling what already works, I help make sure your message shows up consistently, confidently, and with purpose.…I help brands find their voice—and use it everywhere. I’m a brand messaging strategist and copywriter who turns ideas into clear positioning, copy into style guides, and campaigns that actually connect. Brands work with me when they need more than words. I build brand messaging strategy that defines what to say and why it matters, create copy style guides that keep teams aligned, and develop 360 campaigns that translate strategy across every touchpoint—from big ideas to execution-ready copy. I’ve partnered with established brands and currently support a founder-led company focused on growth and visibility. Whether you’re refining your voice, launching something new, or scaling what already works, I help make sure your message shows up consistently, confidently, and with purpose.

Available to hire

I help brands find their voice—and use it everywhere.
I’m a brand messaging strategist and copywriter who turns ideas into clear positioning, copy into style guides, and campaigns that actually connect.

Brands work with me when they need more than words. I build brand messaging strategy that defines what to say and why it matters, create copy style guides that keep teams aligned, and develop 360 campaigns that translate strategy across every touchpoint—from big ideas to execution-ready copy.

I’ve partnered with established brands and currently support a founder-led company focused on growth and visibility. Whether you’re refining your voice, launching something new, or scaling what already works, I help make sure your message shows up consistently, confidently, and with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Copy Manager (Contract) at Shaklee Vitamins & Supplements

February 1, 2025 - January 31, 2026

Lead and mentor a team of copywriters delivering integrated creative across digital, social, CRM, product launches, and experiential campaigns. Develop and maintain brand voice guidelines and channel templates to ensure clarity, consistency, and scalability across touchpoints. Translate health, science, and business information into clear, consumer-focused messaging that builds credibility and drives engagement. Partner cross-functionally with Brand, Product, Growth, Marketing, and Design teams to conceptualize and execute full-funnel, 360° campaigns. Review and optimize copy for brand alignment, SEO, regulatory compliance, and audience relevance. Present concepts to stakeholders, leveraging AI tools and performance insights to accelerate production and improve output. Foster a high-performance creative culture through coaching and structured copy reviews.

Senior Brand Writer at Achieve Financial

July 1, 2022 - December 31, 2024

Led cross-functional copy initiatives across multi-channel campaigns, maintaining consistent brand voice and strategic messaging. Oversaw content development for email marketing, social media, packaging, and out-of-home advertising, contributing to improved welcome-series open rates and a successful brand relaunch. Partnered with design teams to refine concepts and strengthen emotional audience connection. Applied consumer insights and performance analytics to guide creative decisions and optimize campaigns. Mentored junior writers and supported team development through structured feedback. Integrated AI tools into copy workflows to increase efficiency and support data-informed strategies.

Senior UX Writer at Apple (via AMP Agency)

January 1, 2021 - July 31, 2022

Crafted user-centered UI content supporting onboarding flows, promotions, error messaging, instructional content, and end-to-end Apple Online Store experiences. Defined product language strategy and ensured cohesive narratives across platforms. Collaborated with designers, researchers, engineers, legal, marketing, and product managers to align content with usability, accessibility, and brand standards. Influenced stakeholders through content strategy recommendations and iterative feedback cycles.

Senior Campaign Writer at Rodan + Fields

July 1, 2018 - December 31, 2020

Developed integrated campaign messaging supporting major product launches and seasonal initiatives, driving awareness and sales. Managed copy across channels while maintaining alignment with overarching brand strategy. Conducted market research and competitive analysis to inform positioning and campaign storytelling. Built and maintained company-wide copy style guides, SOPs, and standardized copydeck templates to improve efficiency and consistency.

Senior Editorial Writer (Contract) at Sephora

January 1, 2017 - December 31, 2018

Produced high-volume email and digital campaign copy for both U.S. and Canadian markets. Collaborated closely with Marketing, Project Management, and Web Design teams to deliver timely, on-brand campaigns.