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I am a marketing leader with 14+ years of experience evolving from channel-level execution into full marketing system ownership for product-based brands. I design and lead revenue-generating infrastructure across acquisition, conversion, and retention. I specialize in cross-functional leadership, KPI-driven optimization, and building scalable growth systems that align with profitability targets.…

Amy Starr Carter

Marketing Strategist, Growth Marketer, Product Marketer, +4

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I am a marketing leader with 14+ years of experience evolving from channel-level execution into full marketing system ownership for product-based brands. I design and lead revenue-generating infrastructure across acquisition, conversion, and retention. I specialize in cross-functional leadership, KPI-driven optimization, and building scalable growth systems that align with profitability targets.…

Available to hire

I am a marketing leader with 14+ years of experience evolving from channel-level execution into full marketing system ownership for product-based brands. I design and lead revenue-generating infrastructure across acquisition, conversion, and retention.

I specialize in cross-functional leadership, KPI-driven optimization, and building scalable growth systems that align with profitability targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Marketing at Attention Grabbers

January 1, 2012 - Present

Owned and operated Attention Grabbers, delivering Head-of-Marketing level leadership to product-based ecommerce brands, translating founder vision into structured revenue systems with full performance accountability. Owned acquisition strategy, budget allocation, and performance outcomes, aligning marketing investment with contribution margin and profitability targets. Designed full-funnel revenue systems across acquisition, conversion, and retention, restructuring fragmented environments into scalable growth infrastructure. Established executive KPI frameworks and guided founders from reactive execution toward structured, performance-driven marketing operations.

Ecommerce Growth & Channel Specialist at Cute Tennis Stuff

January 1, 2023 - Present

Defined audience strategy, brand positioning, and budget pacing to drive consistent, sustainable growth across paid and owned channels. Audited and optimized on-site conversion readiness prior to scaling investment, aligning landing page clarity and checkout flow with acquisition strategy. Launched and evolved paid acquisition strategy while introducing creative sustainability frameworks to preserve long-term brand alignment and performance stability.

Marketing & Ecommerce Director at Olio-Piro (DTC Brand)

January 1, 2025 - January 1, 2026

Led end-to-end eCommerce optimization across Shopify, resolving complex shipping, multi-channel, and technical conflicts (California compliance, free shipping logic, Pod Foods integration), improving site stability and customer experience. Built and executed multi-channel growth strategy (Meta Ads, Google Ads, Klaviyo, wholesale email flows, affiliate platform management), increasing paid performance while auditing attribution and tracking anomalies. Oversaw vendor and contractor collaboration (SEO agency, developers, affiliate consultants), translating strategic direction into technical implementation while safeguarding ROI and marketing spend.

Marketing & Growth Consultant at Gift Box Love Co. (DTC Brand)

January 1, 2020 - January 1, 2022

Led acquisition strategy across Meta and Google during early Shopify expansion phase. Advised on storefront readiness, platform migration planning, and customer data enablement for improved lifecycle marketing. Coordinated vendor relationships and technical development for custom gifting configuration infrastructure.