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Hello, I’m Helen Harding, a performance-driven creative strategist specializing in Meta ads, hooks and data-led concepts. I turn insight into high-impact ideas and collaborate with creators to deliver fast, iterative, conversion-focused creative. I partner cross-functionally with designers, editors and marketers to craft compelling hooks, clear messaging and visually aligned campaigns that move the needle across paid social, email and onsite channels.…Hello, I’m Helen Harding, a performance-driven creative strategist specializing in Meta ads, hooks and data-led concepts. I turn insight into high-impact ideas and collaborate with creators to deliver fast, iterative, conversion-focused creative. I partner cross-functionally with designers, editors and marketers to craft compelling hooks, clear messaging and visually aligned campaigns that move the needle across paid social, email and onsite channels.

Helen Harding

Creative Director, Marketing Strategist, Digital Marketer, +2

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Hello, I’m Helen Harding, a performance-driven creative strategist specializing in Meta ads, hooks and data-led concepts. I turn insight into high-impact ideas and collaborate with creators to deliver fast, iterative, conversion-focused creative. I partner cross-functionally with designers, editors and marketers to craft compelling hooks, clear messaging and visually aligned campaigns that move the needle across paid social, email and onsite channels.…Hello, I’m Helen Harding, a performance-driven creative strategist specializing in Meta ads, hooks and data-led concepts. I turn insight into high-impact ideas and collaborate with creators to deliver fast, iterative, conversion-focused creative. I partner cross-functionally with designers, editors and marketers to craft compelling hooks, clear messaging and visually aligned campaigns that move the needle across paid social, email and onsite channels.

Available to hire

Hello, I’m Helen Harding, a performance-driven creative strategist specializing in Meta ads, hooks and data-led concepts. I turn insight into high-impact ideas and collaborate with creators to deliver fast, iterative, conversion-focused creative.

I partner cross-functionally with designers, editors and marketers to craft compelling hooks, clear messaging and visually aligned campaigns that move the needle across paid social, email and onsite channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Performance Marketing at Future Publishing

September 1, 2017 - September 1, 2025

Led performance-focused marketing across 70+ high-profile B2C lifestyle brands, driving campaign effectiveness across paid social, email and onsite channels. Collaborated with designers and content teams, providing wireframes, messaging direction and performance insight to strengthen hooks, clarity and visual alignment. Used metrics (CTR, hook rate, engagement, CPA, LTV) to identify opportunities and steer creative optimisation. Partnered with an external agency on influencer-led activity to improve brand awareness and conversions.

Campaign Manager at Future Publishing

December 1, 2016 - September 1, 2017

Delivered omnichannel acquisition campaigns across Photography and Knowledge verticals, shaping targeting, messaging and channel mix. Used market trends and pricing analysis to boost campaign performance and support subscription growth. Collaborated with editorial, design and commercial teams to deliver aligned activity across multiple brands.

Subscriptions Marketing Executive at Imagine Publishing

August 1, 2009 - November 1, 2016

Created recruitment and renewal campaigns across lifestyle and tech titles. Launched targeted email marketing that increased conversion rates by 30%. Forecasted and analysed campaign performance using lifetime value models.

Freelance Marketing Consultant (Creative & Performance Focus) at Broadway Events

November 1, 2025 - December 1, 2025

Refined campaign clarity, creative direction and audience focus for two national event brands. Designed and implemented automated email sequences with clearer hooks and narrative flow to improve engagement and nurture leads. Executed structured testing across paid social and PPC, analysing performance metrics to refine targeting, creative direction and spend efficiency. Delivered performance-driven digital marketing initiatives to support delegate acquisition.