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I design with curiosity and purpose to ensure usefulness, consistency, and clarity. I take a holistic approach to design (content, UI and research) and I believe words shape the user experience. I am a translator by training, raised in a multicultural environment, and languages are my tool, my passion, and my superpower for collaborating with global teams and products.…

Nadia Herrera

Content Designer, UX Designer, UX Writer, +3

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I design with curiosity and purpose to ensure usefulness, consistency, and clarity. I take a holistic approach to design (content, UI and research) and I believe words shape the user experience. I am a translator by training, raised in a multicultural environment, and languages are my tool, my passion, and my superpower for collaborating with global teams and products.…

Available to hire

I design with curiosity and purpose to ensure usefulness, consistency, and clarity. I take a holistic approach to design (content, UI and research) and I believe words shape the user experience.

I am a translator by training, raised in a multicultural environment, and languages are my tool, my passion, and my superpower for collaborating with global teams and products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

Content Designer at Movistar (Telecomunicaciones)

January 1, 2012 - Present

Freelance/independent Content Designer responsible for end-to-end content design for Movistar's app and digital touchpoints. Created content guidelines for the Mi Movistar App, conducted research and benchmarking, and presented the first version to the UX team. Defined tone, style, and onboarding tasks; collaborated with research, UX and product teams to align content with product narratives. Designed wireframes, flows, prototypes, and content strategies across SaaS, marketplace, and app platforms to support feature adoption. Led internal workshops, refined content across multi-channel experiences, and contributed to the product’s storytelling and brand voice.

Content Designer at Docplanner

March 1, 2021 - April 1, 2022

Content Designer during Doctoral/Health program; contributed to content strategy for health app products, defined in-app style guides, and collaborated with UX, research, and product teams to drive feature adoption. Produced cross-functional content assets, supported onboarding tasks for new team members, and aligned content with health-sector UX goals.

Content Designer at Independent / Freelance

May 1, 2022 - Present

Content Designer focusing on end-to-end design for Movistar and related projects; defined content strategy, naming conventions, and tone; managed cross-product communications for feature launches; created wireframes, flows, prototypes, and test scripts; aligned with UX and research; optimized onboarding and payments flows; worked across SaaS, marketplace, and app platforms and collaborated closely with R&D, product, and QA teams.

Content Designer at Autónomo (Freelance)

January 1, 2012 - Present

Designs content strategy, creates in-app copy, leads research, and defines style guides for multiple products; coordinates cross-functional teams (QA, research, design, product) to ensure consistency across platforms; develops wireframes, flows, and prototypes; mentors junior team members; supports multi-platform projects.

Motion Designer at Movistar (Telecommunications)

March 1, 2021 - April 30, 2022

Created motion graphics and video assets for campaigns; translated brand guidelines into engaging visuals; collaborated with content and design teams; supported digital marketing across channels in a multi-cultural production environment.

Content Designer at DocPlanner/Doctoralia (Health)

May 1, 2022 - Present

Led content design for health product experiences; authored in-app content and information architecture; coordinated with Legal, Product and Marketing; designed content flows and wireframes; created test scripts; improved readability and product storytelling; contributed to cross-product communications.