Available to hire
Hi, I’m Ayushi Choudhary, a Product Designer with 4+ years of experience delivering end-to-end UX/UI, responsive layouts, and scalable design systems for web and mobile products. I excel at turning complex problems into intuitive experiences, conducting user research, and collaborating closely with engineering and product teams to ship high-quality interfaces.
My work has driven faster workflows (about 30% faster), fewer design-to-dev revisions (roughly 40% fewer), and higher engagement across platforms. I’m passionate about accessibility (WCAG 2.1) and data-informed design, always balancing user needs with business goals.
Experience Level
Language
English
Advanced
Work Experience
Product Designer at Twitch
April 1, 2025 - PresentDesigned end-to-end UX for Dual-Format Streaming (vertical and horizontal video). Created responsive UI patterns using Figma Auto-Layout, Design Systems, and component libraries to ensure a consistent cross-device experience across mobile, tablet, and web. Collaborated with engineering to translate requirements into interactive prototypes, improving stream setup efficiency by 30% for creators. Conducted user research, usability testing, A/B tests, and heuristic evaluations to validate workflows for multi-format stream publishing. Delivered complete design specs, interaction guidelines, and developer handoff assets via Figma Development Mode, Zeplin, and Jira, ensuring pixel-perfect implementation and reducing design-to-dev revisions by 40%.
Product Designer at Rita ABC
May 1, 2024 - March 1, 2025Drove initial product strategy for a web-first EdTech AI platform, conducting competitive benchmarking and user research to define MVP scope. Defined product direction and roadmaps, advocating for a web-first approach and migrating assets to a scalable web framework. Served as interim process owner, aligning design segmentation, weekly handoffs, and accessibility audits. Executed end-to-end design for onboarding and resources screens, leveraging tools like Google Labs and Perplexity to create engaging 3D assets and GIFs. Coordinated with accessibility specialists to maintain iOS-design language.
UX Research Intern at Motorola Solutions
May 1, 2023 - August 1, 2023Managed and executed over 10 global usability studies across North America and Europe for internal SaaS B2B platforms, coordinating international teams to generate 50+ insights. Conducted 26 SME interviews; led 9 design validations for the WAVE Admin App. Identified 4 major UX flaws that reduced support tickets by 30%. Partnered with senior UX researchers and the Director of Human Factors to run and analyze the studies, and streamlined registration workflows to reduce onboarding friction.
UI/UX Designer at Wipro
June 1, 2020 - July 1, 2022Designed and implemented UX/UI for the Care Connect Portal, a patient-facing dashboard allowing users to track appointments, lab results, and prescriptions — improving overall satisfaction ratings by 4.7/5 and reducing call center queries by 35%. Designed a responsive healthcare web application, resulting in a 30% increase in user engagement by conducting user research, developing wireframes, prototyping in Figma, and usability testing. Collaborated cross-functionally with developers and product managers using Agile methodologies to deliver pixel-perfect designs and a centralized design system, reducing design-to-development time by 25%. Conducted A/B testing and heuristic evaluations, refining workflows to boost usability metrics.
Education
Master of Science in Interactive Media (Interaction/ UX Design Sequence) at University of Miami, Miami, FL
January 11, 2030 - February 25, 2026Bachelor’s Degree in Computer Science at Symbiosis University of Applied Sciences, India
January 11, 2030 - February 25, 2026Qualifications
Certified in Motion Design – Figma X Lottie File
January 11, 2030 - February 25, 2026Certified in UX Design – Coursera X Google
January 11, 2030 - February 25, 2026Best UI/UX Award @ IM Showcase – 2023, 2024
January 11, 2030 - February 25, 2026Contributor – Nielsen Norman Group Blog (“AI for UX”)
January 11, 2030 - February 25, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Healthcare
Experience Level
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