I’ve spent the last several years building and leading marketing for a mission-driven tech startup, where I learned how to operate with both strategy and execution ownership. As a team of one, I developed brand voice, managed social and influencer partnerships, launched campaigns, and helped grow awareness through storytelling and community-driven marketing. That experience taught me how to move quickly, adapt to changing priorities, and focus on work that creates meaningful connection, not just impressions. I’m especially passionate about building brands people trust and want to engage with. I care deeply about authenticity, relationship-building, and using marketing as a way to create real value for both the audience and the organization. I’m excited to bring that mindset, along with my hands-on experience and willingness to learn, to a team where I can contribute and continue growing.

Kyleigh Leist

I’ve spent the last several years building and leading marketing for a mission-driven tech startup, where I learned how to operate with both strategy and execution ownership. As a team of one, I developed brand voice, managed social and influencer partnerships, launched campaigns, and helped grow awareness through storytelling and community-driven marketing. That experience taught me how to move quickly, adapt to changing priorities, and focus on work that creates meaningful connection, not just impressions. I’m especially passionate about building brands people trust and want to engage with. I care deeply about authenticity, relationship-building, and using marketing as a way to create real value for both the audience and the organization. I’m excited to bring that mindset, along with my hands-on experience and willingness to learn, to a team where I can contribute and continue growing.

Available to hire

I’ve spent the last several years building and leading marketing for a mission-driven tech startup, where I learned how to operate with both strategy and execution ownership. As a team of one, I developed brand voice, managed social and influencer partnerships, launched campaigns, and helped grow awareness through storytelling and community-driven marketing. That experience taught me how to move quickly, adapt to changing priorities, and focus on work that creates meaningful connection, not just impressions.

I’m especially passionate about building brands people trust and want to engage with. I care deeply about authenticity, relationship-building, and using marketing as a way to create real value for both the audience and the organization. I’m excited to bring that mindset, along with my hands-on experience and willingness to learn, to a team where I can contribute and continue growing.

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Language

English
Fluent

Work Experience

Marketing & Brand Leader at White Flag App
October 1, 2020 - Present
Led platform growth, social strategy, partnerships, PR, and community engagement for a venture-backed mental health platform. Drove 228% YoY growth to 185,000+ app downloads and 125,000+ registered users; supported 2M+ peer-to-peer messages and 75,000+ support requests; generated 1.5M+ impressions; secured national visibility in outlets including People, Vanity Fair, Good Morning America, ABC News, and Newsweek; oversaw newsletters and investor communications; built partnerships with nonprofits, universities, health care-adjacent organizations, influencers, athletes, and public figures.
Marketing Director at White Flag App
October 1, 2020 - Present
Led end-to-end marketing, branding, growth, social and partnership strategy for a free, anonymous peer-to-peer mental health platform. Drove 228% YoY growth, scaling to 185,000+ downloads and 125,000+ registered users. Owned multi-platform social strategy across Instagram, TikTok, Threads, Facebook, X, and YouTube, engaging a combined audience of 50,000+ followers. Generated 1.15M impressions and 38.5K interactions via an organic-first, video-led growth approach with TikTok as primary acquisition channel. Directed creators, appeared on camera, and managed viral content aligned with evolving algorithms. Led community engagement and moderation in high-sensitivity spaces, ensuring safety, accessibility, and brand integrity at scale. Built partnerships with nonprofits, universities, healthcare-adjacent organizations, influencers, athletes, and public figures. Planned and authored newsletters for users, partners, and investors; used performance insights to inform content strategy and stakeh

Education

at Lansing Community College
January 1, 2009 - January 1, 2011

Qualifications

Content Marketing
January 11, 2030 - February 25, 2026
Social Media Marketing
January 11, 2030 - February 25, 2026
Email Marketing
January 11, 2030 - February 25, 2026
SEO
January 11, 2030 - February 25, 2026
Digital Advertising
January 11, 2030 - February 25, 2026

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Software & Internet