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I’m Eloisa Paulina La Couture Romero, a Digital Communications Strategist and Community Manager based in Barranquilla, Colombia. I lead social media strategy, content development, and audience engagement for public institutions and large-scale initiatives. I’m skilled in brand positioning, narrative development, and data-informed digital campaigns across Instagram, X, and TikTok. I thrive in high-visibility communications environments, maintain tone consistency, and manage real-time reputation. …I’m Eloisa Paulina La Couture Romero, a Digital Communications Strategist and Community Manager based in Barranquilla, Colombia. I lead social media strategy, content development, and audience engagement for public institutions and large-scale initiatives. I’m skilled in brand positioning, narrative development, and data-informed digital campaigns across Instagram, X, and TikTok. I thrive in high-visibility communications environments, maintain tone consistency, and manage real-time reputation.

Eloisa Paulina La Couture Romero

Content Strategist, Community Manager, Brand Strategist, +2

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I’m Eloisa Paulina La Couture Romero, a Digital Communications Strategist and Community Manager based in Barranquilla, Colombia. I lead social media strategy, content development, and audience engagement for public institutions and large-scale initiatives. I’m skilled in brand positioning, narrative development, and data-informed digital campaigns across Instagram, X, and TikTok. I thrive in high-visibility communications environments, maintain tone consistency, and manage real-time reputation. …I’m Eloisa Paulina La Couture Romero, a Digital Communications Strategist and Community Manager based in Barranquilla, Colombia. I lead social media strategy, content development, and audience engagement for public institutions and large-scale initiatives. I’m skilled in brand positioning, narrative development, and data-informed digital campaigns across Instagram, X, and TikTok. I thrive in high-visibility communications environments, maintain tone consistency, and manage real-time reputation.

Available to hire

I’m Eloisa Paulina La Couture Romero, a Digital Communications Strategist and Community Manager based in Barranquilla, Colombia. I lead social media strategy, content development, and audience engagement for public institutions and large-scale initiatives.
I’m skilled in brand positioning, narrative development, and data-informed digital campaigns across Instagram, X, and TikTok. I thrive in high-visibility communications environments, maintain tone consistency, and manage real-time reputation.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Community & Content Strategist at AMA Fair

January 1, 2025 - Present

Built and executed the digital content strategy during the pre-launch phase. Developed narrative-driven campaigns to generate audience anticipation and engagement. Coordinated content production and real-time coverage during the inaugural AMA event. Contributed to the successful digital positioning of the first official AMA event.

Digital Communications Strategist – Community Manager at Government of Atlántico

January 1, 2024 - December 1, 2025

Led content strategy and execution across official government social media platforms. Developed and implemented digital communications plans aligned with institutional objectives. Managed publishing calendars and ensured consistency in brand voice and messaging. Monitored audience engagement, public sentiment, and digital trends to inform strategic decisions.

Community Manager at Gobererno del Atlántico

August 1, 2023 - November 1, 2023

Managed social media publishing and community engagement for the Governor’s personal brand. Developed platform-specific messaging tailored to audience behavior and communications goals. Monitored performance metrics and adjusted content direction accordingly.

Marketing Assistant at Colegio Alemán de Barranquilla

February 1, 2023 - June 1, 2023

Supported digital content production and audiovisual material development. Assisted in social media execution according to brand guidelines and content schedules. Monitored engagement and contributed to content optimization efforts.

Communications Intern at Colegio Alemán de Barranquilla

August 1, 2022 - February 1, 2023

Produced audiovisual content and event coverage materials. Supported content creation and publishing across institutional platforms. Assisted in managing the school’s visual archive and communications assets.