Available to hire
I’m Mengqi Cao, a product designer and UX designer based in New York. I studied Human-Computer Interaction at Pratt Institute and Product Design at UC Davis, honing skills in UX research, IA, usability testing, and designing for AI. I enjoy translating user research into intuitive digital experiences and measurable outcomes.
I thrive in cross-functional teams, turning insights into high-impact features—from music discovery improvements to B2B analytics dashboards—and I value clear information architecture, accessible design, and scalable design systems that boost engagement and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Product Design Intern at Age Brilliantly
June 1, 2025 - August 1, 2025Led a homepage and primary CTA redesign for a B2C web app by synthesizing usability testing insights from 12 users; clarified value propositions and CTA language, driving a 60% increase in click-through rate. Optimized the membership sign-up experience, including a pricing comparison page and revised pricing model, resulting in a 50% lift in sign-up conversions. Launched a personalized post-login member dashboard informed by usability findings and Google Analytics, surfacing high-value features earlier in the journey and boosting post–sign-up engagement by 35%. Built a repeatable design QA process auditing 200+ live pages; partnered with engineering to prioritize fixes and resolve 100+ UI inconsistencies across production.
UX Consultant at Pratt Digital Experiences Center
January 1, 2025 - PresentAs a UX consultant, I identified low retention due to limited music discovery for Amazon Music and redesigned the X-Ray feature to surface contextual song and artist insights, achieving 90% user endorsement in usability testing. I conducted 6 moderated usability studies for the Pratt Libraries' digital zines research guide IA, synthesizing findings into actionable recommendations to improve findability and task success. I evaluated ClearstatusAI's website usability and SEO, translating insights into a data-informed product strategy and a performance dashboard. I helped develop a digital content strategy for On The Media (NPR) to improve discovery across NPR and member stations, collaborating with a cross-functional team of 11 to deliver recommendations impacting 2,000+ users.
Founding Product Designer at Roastpic
July 1, 2022 - June 1, 2024Led end-to-end UX and IA for a B2B iOS coffee analytics platform used by professional roasters, shaping core scan workflows and aligning design decisions with engineering; contributed to the company’s first fundraising round and 1K+ app downloads. Redesigned data comparison and calibration experiences through field research, usability testing, and iterative prototyping, improving task success rate by 77% post-launch and reducing cognitive load. Launched an error-transparency and feedback system that surfaced real-time scan diagnostics, improving task completion by 30%+ and reducing user churn by 15%. Built and maintained a Figma design system applied across 80+ screens on the website, app, and marketing assets, driving 10K+ site visits and audience growth post-launch.
Education
Master of Science at Pratt Institute
August 1, 2024 - May 1, 2026Bachelor of Arts at University of California - Davis
September 1, 2020 - June 1, 2024Master of Science in Human-Computer Interaction at Pratt Institute
August 1, 2024 - May 1, 2026Bachelor of Arts in Product Design at University of California - Davis
September 1, 2020 - June 1, 2024Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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