I’m a dynamic marketing consultant with over 16 years of experience in both B2B and B2C environments, specializing in developing and executing high-impact marketing campaigns, driving customer acquisition and retention, and optimising digital funnels for e-commerce and consumer platforms. I bring a strong creative flair together with a data-driven mindset to deliver bold ideas that move the needle across digital, print and experiential initiatives. I thrive in fast-paced environments and enjoy partnering with cross-functional teams and remote partners to translate strategy into measurable impact. My approach balances creative storytelling with rigorous performance analysis, enabling scalable growth and long-term brand value.

Laura Muller

I’m a dynamic marketing consultant with over 16 years of experience in both B2B and B2C environments, specializing in developing and executing high-impact marketing campaigns, driving customer acquisition and retention, and optimising digital funnels for e-commerce and consumer platforms. I bring a strong creative flair together with a data-driven mindset to deliver bold ideas that move the needle across digital, print and experiential initiatives. I thrive in fast-paced environments and enjoy partnering with cross-functional teams and remote partners to translate strategy into measurable impact. My approach balances creative storytelling with rigorous performance analysis, enabling scalable growth and long-term brand value.

Available to hire

I’m a dynamic marketing consultant with over 16 years of experience in both B2B and B2C environments, specializing in developing and executing high-impact marketing campaigns, driving customer acquisition and retention, and optimising digital funnels for e-commerce and consumer platforms. I bring a strong creative flair together with a data-driven mindset to deliver bold ideas that move the needle across digital, print and experiential initiatives.

I thrive in fast-paced environments and enjoy partnering with cross-functional teams and remote partners to translate strategy into measurable impact. My approach balances creative storytelling with rigorous performance analysis, enabling scalable growth and long-term brand value.

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Language

English
Fluent

Work Experience

Marketing Account Director at Upstream Tech
July 1, 2023 - Present
Developed integrated B2B and B2C marketing strategies aligned to business goals; created marketing plans with campaign timelines, KPIs, and resource allocation; built and managed remote teams; forecasted department budgets; led social media organic and paid initiatives; managed Google Ads campaigns; documented SOPs and workflows; produced case studies to showcase campaign results.
Marketing Manager at Dulux Queensland
March 1, 2015 - December 1, 2021
Led strategic development and rollout of brand initiatives, conducted market and consumer analysis for positioning and new product development; directed multi-channel campaigns; collaborated across product, sales and digital teams to unify brand messaging; managed external agencies; oversaw brand content, internal workshops and brand architecture; participated in annual planning and budget forecasting.

Education

Bachelor of Business at Griffith University Australia
January 11, 2030 - February 26, 2026
Master of Digital Design at Griffith University Australia - QLD College of Art and Design
January 11, 2030 - February 26, 2026

Qualifications

Asana Workflow Specialist Certificate
January 11, 2030 - February 26, 2026
monday.com Core Certified
January 11, 2030 - February 26, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education