Merchandise Designer & Buyer at Al Abbar Enterprises & Another

Lead fashion-led product and accessory design aligned with brand DNA and market trends; translated briefs into design concepts, product specifications and cohesive collections across accessories, merchandise and lifestyle categories; conducted trend, material and construction research relevant to accessories, gifting and merchandise; created concepts through hand sketches and CAD-based digital design, developing prototypes and refined samples prior to production; managed vendor collaboration from sampling to final production ensuring design intent, quality standards and timelines; expanded role into Buying, taking full ownership of assigned categories; contributed to buying for non-confectionery categories including merchandise, hampers and repacking; owned sales tracking, stock analysis and replenishment planning to maintain optimal stock across stores; managed purchase orders, supplier coordination, payments and shipment tracking; led hamper recipe creation, costing, item setup and r

Textile Design Manager at Uppal Housing Pvt. Ltd.

Led design development for fashion accessories including shawls, scarves, stoles, bandanas and neckerchiefs; conducted seasonal trend research to define colour stories, print directions and themes; designed original digital and placement prints using Adobe Illustrator and Photoshop; executed rich surface developments using embroidery, appliqué, patchwork, sequins, beadwork and rhinestone hot-fix; owned collections end-to-end from concept, material sourcing and sampling to buyer delivery; managed vendor coordination, negotiations and production follow-ups.

Fashion Designer – Modest Fashion at NIVA Fashion House DMCC

Designed Modest Arab Fashion, Ready-to-Wear, Avant-Garde and Haute Couture collections; developed Abayas, Kaftans, Dresses and Coordinates for Ramadan 2022; created Avant-Garde and Haute Couture collections showcased at Dubai Fashion Week 2022; executed end-to-end design processes including trend research, sketches, patterns, surface development and sampling; actively involved in photoshoots, runway shows, exhibitions and branding activities.

Head Designer – Luxury Leather Bags & SLGs at Da Milano

Headed design for women’s and men’s handbags, SLGs, travel bags and hard goods; designed and developed 10,000+ accessories across categories; defined seasonal trend direction, silhouettes, colour palettes and material stories; introduced new leather qualities, finishes, textures and hardware innovations; worked closely with retail, VM, PR and marketing teams for collection launches and campaigns.

Senior Designer – Outerwear & Garments at Orion Conmerx Pvt. Limited

Designed buyer-specific collections for international brands including Zara, Massimo Dutti, Guess, M&S and Timberland; conducted trend research, developed silhouettes and coordinated collections; managed sampling, test fits and buyer presentations; worked closely with vendors for embroidery, laser work and washes.

Senior Executive - Product Design at Bhartiya Fashion

Designed leather apparel and prints using Adobe Illustrator; developed private label collections and catalogues; worked on international brands including Ralph Lauren, CK, FCUK and Massimo Dutti.