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Hi, I’m Raiana Carvalho, a Marketing Coordinator with solid experience in digital marketing, SEO optimization, social media campaigns, and content production. I’m proficient in Google Analytics, WordPress, Adobe Creative Suite, and online brand management, and I focus on lead generation, audience growth, and measurable marketing outcomes. I’ve managed paid social campaigns (Meta, TikTok) and Google Ads to drive high-quality traffic and conversions, and I enjoy developing integrated marketing strategies that boost brand awareness and engagement across channels. I’ve led targeted paid and organic campaigns, created compelling digital content, and collaborated cross-functionally to optimize performance and ROI. I’m passionate about turning data into actionable insights and delivering measurable results for brands in hospitality, media, and professional services.…Hi, I’m Raiana Carvalho, a Marketing Coordinator with solid experience in digital marketing, SEO optimization, social media campaigns, and content production. I’m proficient in Google Analytics, WordPress, Adobe Creative Suite, and online brand management, and I focus on lead generation, audience growth, and measurable marketing outcomes. I’ve managed paid social campaigns (Meta, TikTok) and Google Ads to drive high-quality traffic and conversions, and I enjoy developing integrated marketing strategies that boost brand awareness and engagement across channels. I’ve led targeted paid and organic campaigns, created compelling digital content, and collaborated cross-functionally to optimize performance and ROI. I’m passionate about turning data into actionable insights and delivering measurable results for brands in hospitality, media, and professional services.

Raiana Carvalho

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Raiana Carvalho, a Marketing Coordinator with solid experience in digital marketing, SEO optimization, social media campaigns, and content production. I’m proficient in Google Analytics, WordPress, Adobe Creative Suite, and online brand management, and I focus on lead generation, audience growth, and measurable marketing outcomes. I’ve managed paid social campaigns (Meta, TikTok) and Google Ads to drive high-quality traffic and conversions, and I enjoy developing integrated marketing strategies that boost brand awareness and engagement across channels. I’ve led targeted paid and organic campaigns, created compelling digital content, and collaborated cross-functionally to optimize performance and ROI. I’m passionate about turning data into actionable insights and delivering measurable results for brands in hospitality, media, and professional services.…Hi, I’m Raiana Carvalho, a Marketing Coordinator with solid experience in digital marketing, SEO optimization, social media campaigns, and content production. I’m proficient in Google Analytics, WordPress, Adobe Creative Suite, and online brand management, and I focus on lead generation, audience growth, and measurable marketing outcomes. I’ve managed paid social campaigns (Meta, TikTok) and Google Ads to drive high-quality traffic and conversions, and I enjoy developing integrated marketing strategies that boost brand awareness and engagement across channels. I’ve led targeted paid and organic campaigns, created compelling digital content, and collaborated cross-functionally to optimize performance and ROI. I’m passionate about turning data into actionable insights and delivering measurable results for brands in hospitality, media, and professional services.

Available to hire

Hi, I’m Raiana Carvalho, a Marketing Coordinator with solid experience in digital marketing, SEO optimization, social media campaigns, and content production. I’m proficient in Google Analytics, WordPress, Adobe Creative Suite, and online brand management, and I focus on lead generation, audience growth, and measurable marketing outcomes. I’ve managed paid social campaigns (Meta, TikTok) and Google Ads to drive high-quality traffic and conversions, and I enjoy developing integrated marketing strategies that boost brand awareness and engagement across channels.

I’ve led targeted paid and organic campaigns, created compelling digital content, and collaborated cross-functionally to optimize performance and ROI. I’m passionate about turning data into actionable insights and delivering measurable results for brands in hospitality, media, and professional services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Manager at Costa’s Seafood

December 1, 2023 - Present

Managed Meta & Google Ads campaigns focused on traffic and conversions; developed and executed integrated marketing strategies; increased brand awareness and customer engagement; created digital content and promotional campaigns; monitored performance metrics and optimized ROI.

Digital Marketing Manager at Self-employed

August 1, 2022 - November 1, 2023

Managed social media accounts for hospitality brands; developed content strategies to increase online visibility; executed paid advertising campaigns (Meta); analyzed campaign performance and audience insights.

Public Relations at The Old House

March 1, 2019 - August 1, 2022

Managed brand communications and media relationships; coordinated promotional events and partnerships; increased local brand visibility; supported social media and customer engagement strategies.

Student Recruitment Officer at Centro Universitário Newton Paiva

October 1, 2013 - September 1, 2019

Recruited and enrolled prospective students; managed CRM and admissions processes; provided course consultations and sales support; achieved recruitment and conversion targets; delivered high-level customer service.