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I’m a revenue-driven marketing and sales enablement professional with 10+ years in B2B tech. I specialize in building pipeline, accelerating deals, and aligning marketing with sales outcomes using data-driven approaches and cross-functional collaboration. In my current role at ServiceNow, I drive brand awareness, lead generation, and pipeline growth across EMEA. I optimize media mix using Nielsen data, shorten go-to-market cycles by coordinating agencies and internal teams, and deliver analytics-driven improvements that boost ROAS and lead quality, enabling sales to hit targets and supporting acquisitions and unicorn-level growth stories.…I’m a revenue-driven marketing and sales enablement professional with 10+ years in B2B tech. I specialize in building pipeline, accelerating deals, and aligning marketing with sales outcomes using data-driven approaches and cross-functional collaboration. In my current role at ServiceNow, I drive brand awareness, lead generation, and pipeline growth across EMEA. I optimize media mix using Nielsen data, shorten go-to-market cycles by coordinating agencies and internal teams, and deliver analytics-driven improvements that boost ROAS and lead quality, enabling sales to hit targets and supporting acquisitions and unicorn-level growth stories.

Matteo Minoli

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I’m a revenue-driven marketing and sales enablement professional with 10+ years in B2B tech. I specialize in building pipeline, accelerating deals, and aligning marketing with sales outcomes using data-driven approaches and cross-functional collaboration. In my current role at ServiceNow, I drive brand awareness, lead generation, and pipeline growth across EMEA. I optimize media mix using Nielsen data, shorten go-to-market cycles by coordinating agencies and internal teams, and deliver analytics-driven improvements that boost ROAS and lead quality, enabling sales to hit targets and supporting acquisitions and unicorn-level growth stories.…I’m a revenue-driven marketing and sales enablement professional with 10+ years in B2B tech. I specialize in building pipeline, accelerating deals, and aligning marketing with sales outcomes using data-driven approaches and cross-functional collaboration. In my current role at ServiceNow, I drive brand awareness, lead generation, and pipeline growth across EMEA. I optimize media mix using Nielsen data, shorten go-to-market cycles by coordinating agencies and internal teams, and deliver analytics-driven improvements that boost ROAS and lead quality, enabling sales to hit targets and supporting acquisitions and unicorn-level growth stories.

Available to hire

I’m a revenue-driven marketing and sales enablement professional with 10+ years in B2B tech. I specialize in building pipeline, accelerating deals, and aligning marketing with sales outcomes using data-driven approaches and cross-functional collaboration.

In my current role at ServiceNow, I drive brand awareness, lead generation, and pipeline growth across EMEA. I optimize media mix using Nielsen data, shorten go-to-market cycles by coordinating agencies and internal teams, and deliver analytics-driven improvements that boost ROAS and lead quality, enabling sales to hit targets and supporting acquisitions and unicorn-level growth stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Senior Marketing Manager at ServiceNow

March 1, 2024 - Present

Led brand campaigns across EMEA, expanding buying group reach and directly supporting Sales pipeline targets. Reshaped media channel mix using Nielsen data to increase awareness. Streamlined agency/brand/ad ops coordination, shortening campaign launch time and accelerating go-to-market for revenue teams.

Senior Demand Generation & Pipeline Manager at ServiceNow

January 1, 2022 - March 1, 2024

Owned ABM strategies across digital channels, boosting MQLs and SQLs and increasing qualified pipeline for field sales. Led multichannel lead generation across EMEA, achieving near- full TAL coverage in close coordination with SDRs. Built ROAS and lead quality analytics engine (Python, SQL, Claude Code, PowerBI) improving EMEA Sales Pipeline ROAS by 42%.

Paid Media Strategist at Dentsu

May 1, 2016 - May 1, 2017

Built BI reporting setup (Python, SQL, PowerBI) for Microsoft’s multichannel campaigns, overseeing 100M+ budget. Presented weekly and quarterly performance reports to Microsoft stakeholders.

Head of Business Development at Bards Collective

September 1, 2013 - May 1, 2016

Led new business development and crowdfunding strategy for early-stage startups; brought in 20+ clients over 3 years. Designed and executed go-to-market campaigns that helped startups exceed funding targets.

Head of Growth & Performance Marketing at Enel X

April 1, 2021 - April 1, 2022

Scaled user base from 0 to 500K in 12 months across banking and PagoPA solutions; company was subsequently acquired. Reduced customer acquisition costs by 45% by redesigning the sign-up experience and optimizing conversion flows. Managed a $3M+ media budget and agency relationships to drive performance across paid channels.

Marketing & Business Development Director at Wanfuteng Bank

April 1, 2020 - April 1, 2022

Led corporate rebrand and site redesign, growing online loan and account applications from 0 to 100+ monthly. Built social presence from 0 to 10,000+ followers organically, delivering consistent inbound leads for the sales team. Launched the first loyalty program in Vanuatu, boosting new client signups by 350%.

Senior Marketing & Partnerships Manager at DIAGEO

September 1, 2019 - April 1, 2020

Co-directed on-site social studio and a team of 5; achieved 23% follower growth across 12 global brands. Executed global event coverage and high-profile partnerships, delivering 1M+ social views and driving sell-out product drops via e-commerce.

Senior Global Marketing & Growth Manager at HMD

May 1, 2017 - September 1, 2019

Launched global B2B and B2C campaign strategy for Nokia Phones relaunch, contributing to $1.2B in annual revenue. Led integrated launches across 60+ countries and grew an engaged community from 0 to 10M+ users in 18 months.