Available to hire

Language

Turkish
Fluent
English
Advanced

Work Experience

Head of Digital at Huni Creative Studio
April 1, 2024 - November 1, 2025
Led social media strategy and execution for clients including O PPO, Zurich Insurance, Skoda Turkey and TEV. Built content calendars, influencer partnerships, and multi-channel campaigns to drive engagement and ROI.
Head of Social Media at MullenLowe Istanbul
May 1, 2023 - Present
Lead in social media strategy and execution for portfolio of major FMCG and retail brands including İçim and Migros. Managed influencer campaigns, content planning, and ROI tracking.
Head of Social Media Group at The Gang Agency
March 20, 2021 - April 20, 2023
Directed integrated social media campaigns across 8+ brand accounts; oversaw crisis management, influencer partnerships, and performance reporting. Drove Sephora influencer campaign generating significant reach and engagement.
Senior Social Media Specialist
October 1, 2017 - March 1, 2019
Managed GittiGidiyor's social channels, improving response time by 65% and customer satisfaction metrics; developed and launched product campaigns.
Head of Social Media at Lobby Marketing Group
October 1, 2018 - December 1, 2021
Directed social media strategy and execution across Istanbul accounts; grew presence for Sebamed and other brands, implementing content calendars and crisis response practices.
Head of Digital at HUNI Creative Studio
April 20, 2025 - November 20, 2025
Led social media strategy and execution for clients including Oppo, Zurich Insurance, Škoda Turkey and TEV. Directed cross-functional teams in developing content calendars, campaign launches, and performance reporting. Owned community management and platform strategies across Instagram, TikTok, X, LinkedIn and YouTube.
Social Media Group Head at The Gang Agency
March 20, 2021 - April 20, 2023
Directed integrated social media campaigns for blue-chip clients including Yapı Kredi, Beko and Sephora. Led strategy development, execution, and performance optimization across 8+ brand accounts.
Senior Social Media Specialist at MullenLowe Istanbul
October 1, 2018 - December 31, 2021
Managed GittiGidiyor's social channels (eBay Turkey), improving response time by 65% and customer satisfaction scores by 18 points. Designed and executed product launch campaigns generating ~2.3M impressions and 45K clicks per campaign.
Senior Social Media Specialist at Roy & Teddy
May 1, 2015 - September 30, 2017
Managed bank clients' social channels, improving response times and customer satisfaction; developed launch campaigns generating ~2.3M impressions and 45K clicks per campaign.

Education

Associate Degree at Kocaeli University
January 1, 2004 - January 1, 2007
Associate Degree at Kocaeli University
January 1, 2004 - December 31, 2007

Qualifications

Felis Grand Award (Turkey's Cannes Lions equivalent) – Yapı Kredi live audiobook experience on Clubhouse
January 1, 2021 - February 26, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Gaming, Professional Services