Ayni Abdi

Junior Marketing Manager at Revolut

Fast-tracked promotion to manage Revolut’s global partnerships portfolio including Formula 1, Mastercard, and Visa. Own end-to-end influencer marketing operations across global markets, develop dashboards to track real-time engagement metrics. Lead creative refresh and OOH placements across 20+ sponsored airports globally, liaising with internal design studio and external partners to execute high-impact brand campaigns. Manage Mastercard/Visa partnership budgets exceeding £10M annually, ensuring contract compliance and coordinating joint creative releases across retail and business divisions. Secured premium OOH placements in major cities and airports for F1 partnership, maximizing brand exposure in high-traffic, high-impact environments.

Graduate Marketing Manager at Revolut

Led full-funnel marketing initiatives including GTM strategy development, SEO optimization across EEA markets, and influencer campaign execution. Supported development and launch of partnership activation websites for NBA and Berlin Marathon, creating unique customer acquisition incentives (e.g., race tickets, exclusive access) to drive sign-ups.

Summer Analyst at The Carlyle Group

Conducted detailed financial analysis (LBO) for potential buyout opportunities, assessing company performance, industry trends, and valuation metrics to support investment decisions. Participated in deal structuring and negotiations, preparing investment memoranda and presentations for the Investment Committee, leading to informed buyout recommendations.

Market Research Intern at Humankind Research

Oversaw 5 long-term market research projects involving FTSE 100 companies and charities, with research maintaining a clear emphasis on social good and sustainability. Developed a solo research project relating to user experience on social media applications and how charities can use this research to optimise their marketing practices.

Ambassador at The Brilliant Club

Volunteer supporting the organisation’s growth, attend speeches and collaborate with other ambassadors to represent the charity at conferences.