Founded and led ŞUAQ, a large-scale rave and audio-visual project exploring electronics; scoped and delivered end-to-end experiences (timelines, budgets, vendor management) for both digital and on-site events; managed cross-functional stakeholders and ensured brand standards across global audiences.

Project Manager at TERREx Adidas Hybrid Trekking Event

December 1, 2025 - February 28, 2026

Project management for Adidas TERREX hybrid trekking & electronic music launch; led the music program, defined timelines, deliverables, and stakeholder alignment; coordinated technical riders and logistics; managed on-site execution and risk resolution.

Music Programmer & Artist at Adidas — BBDO, Kazakhstan

December 1, 2025 - February 28, 2026

Booking lead for Adidas music program; end-to-end artist coordination (selection, negotiation, contracting) including technical rider coordination and logistics; managed international artist bookings, on-site activations, and brand alignment.

Creative Producer at Lulu — Beauty & Perfume Retail / Distribution

January 1, 2018 - January 1, 2021

Delivered elevated content and premium brand experiences for a luxury beauty retailer across CIS markets; produced photo/video content for social channels (briefs, crews, schedules, approvals, post-production coordination); delivered seasonal campaigns and special projects; aligned creative concepts with commercial objectives and deadlines.