Revamped home décor collections to align with international quality standards. Led end-to-end design processes, trend research, and production oversight. Achieved multimillion+ in sales by optimizing vendor negotiations and reducing costs.

Design Manager at Vajor

October 1, 2016 - January 1, 2018

Developed a cohesive design language and increased home décor sales to 45% of total revenue. Led a team of designers and established a design library for faster iteration. Shifted sourcing from imports to regional manufacturers to boost local production.

Founder & Designer at Daniela Designs

January 1, 2016 - October 1, 2018

Launched a sustainable product line featured at IHGF and Select Citywalk Fair. Oversaw design, content creation, material sourcing, and artisan training.

Head of Design at Sandiya Exports

October 1, 2013 - December 1, 2015

Managed design and sampling teams, contributing to Pier1 Imports’ Vendor of the Year award.

Design Manager at Kohinoor Enterprises

April 1, 2008 - August 1, 2013

Designed for Pier1, Le Lis Brazil, BHS; developed embroideries for French Connection. Created CAD presentations and handled international buyer communications.

Designer at Group Shiva

June 1, 2002 - March 1, 2008

Designed for clients like Macy’s, Linens & Things, Victorian Heart. Managed the Taylor Linens account independently; exhibited at Heimtextil 2004.

Design Head at Mittal International

January 1, 2000 - January 1, 2001

Designed textiles for Alders, Ahlens, BB&B, and others across various fabrications.