Highly experienced communications professional with over 20 years in strategic storytelling, media relations, and content creation. Proven ability to craft compelling narratives for individuals and global organisations alike. Latest work includes writing a business book for a CEO and editing a historical novel.

Sarah Horsley

Highly experienced communications professional with over 20 years in strategic storytelling, media relations, and content creation. Proven ability to craft compelling narratives for individuals and global organisations alike. Latest work includes writing a business book for a CEO and editing a historical novel.

Available to hire

Highly experienced communications professional with over 20 years in strategic storytelling, media relations, and content creation. Proven ability to craft compelling narratives for individuals and global organisations alike. Latest work includes writing a business book for a CEO and editing a historical novel.

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Language

English
Fluent

Work Experience

Editor at Tian: The Chronicles of Father Matteo Ricci
November 1, 2025 - December 1, 2025
Edited an 85,000-word historical novel for author Irene Pih Andreae on a tight deadline ahead of self-publication; restructured narrative timeline to improve pacing and coherence; identified and corrected anachronisms while preserving the journal format and authentic 16th‑century voice; conducted regular feedback sessions with the author (in person and online); recommended and created features such as a glossary and timeline; collaborated with graphic designers on maps illustrating Ricci’s journey; authored the book blurb and a synopsis for Amazon.
Ghost Writer at Bluebook: How Bold Leadership Unlocked a $27 Billion Success Story by David Craig
January 1, 2024 - January 1, 2025
Planned, wrote and edited Bluebook for former Refinitiv CEO David Craig; part memoir, part masterclass; interviewed 30+ industry leaders to gather behind-the-scenes perspectives; delivered an 80,000-word manuscript to a six-month deadline; coordinated regular cross-functional teams including legal, editorial and design; collaborated with David to plan the story and refine structure, tone and content.
Content Writer at Global Energy Alliance for People and Planet (GEAPP)
January 1, 2023 - January 1, 2023
Devised compelling digital content for GEAPP’s distributed renewable energy initiatives; developed strategic storytelling for Africa and Asia projects to aid fundraising and donor reporting; produced case studies showing real-world impact; collaborated with communications team to align content with organizational messaging and goals.
Communications Manager at Climate Outreach
January 1, 2021 - January 1, 2022
Created, led and delivered media strategies for Climate Outreach’s presence at COP26 and COP27; secured extensive TV coverage (BBC World News, Sky News, Deutsche Welle, Channel 4 News, BBC Breakfast, CBC, Al Arabiya and Pakistan TV); organized four press conferences to launch research and respond to COP26 and COP27 draft texts; crafted real-time key messages, reactive press releases, press conference briefings and press coverage analysis.
Writer and Editor at Gong Communications and The Wilful
January 1, 2015 - January 1, 2022
Oversaw quality control for client-facing copy and content creation for large projects; proofread and edited press releases, op-eds, presentations, talking points, case studies and web copy; authored an agency-wide style guide and coached junior staff; wrote two annual climate reports for AXA Investment Managers and reports on diversity and inclusion, as well as sustainability and B Corp reports for Lloyd’s of London and other clients.
Global Media Relations Officer at International Union for the Conservation of Nature (IUCN)
January 1, 2007 - January 1, 2010
Raised the media profile of the world’s oldest and largest global environmental organisation; led media relations with the UK national press, Geneva press corps and global news agencies; wrote press releases, media advisories, features, op-eds and planned international press conferences (including launches of the IUCN Red List of Threatened Species and World Heritage site nominations); led a news team at the IUCN World Conservation Congress and headed its media relations campaign.
Freelance Reporter at Mail on Sunday
January 1, 2006 - January 1, 2006
Sourced and wrote stories for UK national newspaper, primarily for the national news and crime desks.
News Editor at South London Guardian
January 1, 2005 - January 1, 2006
Edited six weekly titles, guaranteeing copy was accurate, concise and legally safe; organized a busy and demanding news desk, prioritised stories and ensured they were correctly placed; headed up a team of four reporters and trained new recruits.
Chief Reporter and Reporter at South London Guardian
January 1, 2004 - January 1, 2005
Wrote news and features for six weekly titles.

Education

BA Honours in Modern History at University of Oxford – Balliol College
January 1, 1998 - January 1, 2001
NCTJ Pre-entry Certificate and NCTJ National Certificate Examination at National Council for the Training of Journalists
January 1, 2003 - January 1, 2005

Qualifications

NCTJ Pre-entry Certificate and NCTJ National Certificate Examination
January 1, 2003 - January 1, 2005

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services