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Hello! I’m Sreepriya Lekha, a Dubai-based Senior Social Media and Digital Marketing professional with 8+ years of experience across beauty, FMCG, healthcare, IT, retail, fashion, luxury goods, entertainment, and more. I specialize in crafting data-driven strategies, engaging content, and influencer collaborations that boost brand visibility and drive growth across multi-channel campaigns. I’ve led successful campaigns for Nazih Cosmetics, Talir Group, and Al Safeer Group, consistently delivering measurable results such as increased online sales, higher engagement, and stronger market presence. I’m excited to bring my expertise in content creation, performance analysis, and strategic planning to a dynamic Digital Marketing role.…Hello! I’m Sreepriya Lekha, a Dubai-based Senior Social Media and Digital Marketing professional with 8+ years of experience across beauty, FMCG, healthcare, IT, retail, fashion, luxury goods, entertainment, and more. I specialize in crafting data-driven strategies, engaging content, and influencer collaborations that boost brand visibility and drive growth across multi-channel campaigns. I’ve led successful campaigns for Nazih Cosmetics, Talir Group, and Al Safeer Group, consistently delivering measurable results such as increased online sales, higher engagement, and stronger market presence. I’m excited to bring my expertise in content creation, performance analysis, and strategic planning to a dynamic Digital Marketing role.

Sreepriya Raj

Social Media Manager, Digital Marketer, Content Creator, +2

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Hello! I’m Sreepriya Lekha, a Dubai-based Senior Social Media and Digital Marketing professional with 8+ years of experience across beauty, FMCG, healthcare, IT, retail, fashion, luxury goods, entertainment, and more. I specialize in crafting data-driven strategies, engaging content, and influencer collaborations that boost brand visibility and drive growth across multi-channel campaigns. I’ve led successful campaigns for Nazih Cosmetics, Talir Group, and Al Safeer Group, consistently delivering measurable results such as increased online sales, higher engagement, and stronger market presence. I’m excited to bring my expertise in content creation, performance analysis, and strategic planning to a dynamic Digital Marketing role.…Hello! I’m Sreepriya Lekha, a Dubai-based Senior Social Media and Digital Marketing professional with 8+ years of experience across beauty, FMCG, healthcare, IT, retail, fashion, luxury goods, entertainment, and more. I specialize in crafting data-driven strategies, engaging content, and influencer collaborations that boost brand visibility and drive growth across multi-channel campaigns. I’ve led successful campaigns for Nazih Cosmetics, Talir Group, and Al Safeer Group, consistently delivering measurable results such as increased online sales, higher engagement, and stronger market presence. I’m excited to bring my expertise in content creation, performance analysis, and strategic planning to a dynamic Digital Marketing role.

Available to hire

Hello! I’m Sreepriya Lekha, a Dubai-based Senior Social Media and Digital Marketing professional with 8+ years of experience across beauty, FMCG, healthcare, IT, retail, fashion, luxury goods, entertainment, and more. I specialize in crafting data-driven strategies, engaging content, and influencer collaborations that boost brand visibility and drive growth across multi-channel campaigns.

I’ve led successful campaigns for Nazih Cosmetics, Talir Group, and Al Safeer Group, consistently delivering measurable results such as increased online sales, higher engagement, and stronger market presence. I’m excited to bring my expertise in content creation, performance analysis, and strategic planning to a dynamic Digital Marketing role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Malayalam

Fluent

Tamil

Intermediate

Work Experience

Senior Social Media Marketing Executive / Senior Digital Marketing Executive at Nazih Cosmetics

December 1, 2024 - Present

Led end-to-end social media and digital marketing initiatives at Nazih Cosmetics, including content planning, influencer collaborations, and paid media across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Created content calendars, supervised creative assets, and aligned campaigns with sales objectives to drive brand visibility and online performance.

Senior Social Media Marketing Executive at Nazih Group

December 1, 2024 - Present

In charge for influencer marketing and content creation; develop and implement tailored social media content strategies for all Nazih GCC country social media pages; manage Instagram and brand pages; oversee influencer campaigns; coordinate with salon clients for co‑branded opportunities; generate UGC ideas and search-optimized content; maintain brand presence and monthly reporting across platforms.

Senior Digital Social Media Marketing Executive at Talir Group

June 1, 2022 - November 30, 2024

Developed cross-industry social media content strategies and executed data-driven campaigns across luxury cosmetics, beauty, health care, IT, retail, fashion, entertainment, and more. Led influencer partnerships and optimized multi-channel delivery to boost engagement and reach.

Senior Social Media Marketing Executive at Talir Group

June 1, 2022 - November 30, 2024

Created high-impact social media campaigns across diverse industries (FMCG, health care, IT, luxury, fashion, e-commerce, cosmetics, electronics, entertainment, cafés, RESTAURANTS, banking, crypto/stock). Developed engaging content strategies and influencer collaborations that drove measurable results, including a 40% increase in online sales and a 30% boost in engagement within three months for a luxury cosmetics brand; managed paid and organic activities with cross-functional teams.

Social Media Marketing Executive at Al Safeer Group of Companies

January 1, 2021 - May 31, 2022

Managed social media accounts for multiple brands, created consistent posts and calendars, executed campaigns, and boosted brand visibility. Coordinated with malls for social media postings and partnerships.

Social Media Marketing Specialist at NDIMENSIONS SOLUTIONS PVT LTD

January 1, 2021 - May 31, 2022

Developed and managed social media marketing campaigns; performed data-driven analysis to improve brand presence and engagement; implemented on-page and off-page SEO strategies to boost search rankings and traffic; created visuals and content calendars; prepared weekly/monthly performance reports; collaborated with web designers and sales teams to deliver integrated campaigns.

Associate Digital Marketing at NDIMENSIO NZ SOLUTIONS PVT LTD

January 1, 2018 - December 31, 2020

Developed and managed social media marketing campaigns, performed SEO, created visual content using Canva, and produced weekly/monthly performance reports to optimize digital marketing efforts.

Senior Social Media Marketing Specialist at Al Safeer Group of Companies

January 1, 2018 - December 31, 2020

Oversaw social media accounts for multiple brands (e.g., Safeer Hypermarket, Safeer Supermarket, Safeer Plus, Home Styles). Delivered consistent content, scheduled posts, engaged audiences, and supported mall partnerships for on-site and online visibility. Coordinated with influencers and models, produced monthly performance reports, and maintained brand presence across platforms.