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I'm Francesco Valentini, a multidisciplinary UX/UI designer with 15 years of experience crafting digital and print solutions for SaaS, B2B, and B2C products. I blend a strong creative mindset with user-centered design, rapid prototyping, and front-end development to turn concepts into intuitive, accessible experiences. I collaborate with Product, R&D, and Engineering teams across Europe, the Americas, and Asia to deliver scalable design systems and high-impact features. I advocate for accessible design, lead cross-functional planning and QA in Agile environments, and love turning user insights into tangible improvements that boost engagement and satisfaction.…I'm Francesco Valentini, a multidisciplinary UX/UI designer with 15 years of experience crafting digital and print solutions for SaaS, B2B, and B2C products. I blend a strong creative mindset with user-centered design, rapid prototyping, and front-end development to turn concepts into intuitive, accessible experiences. I collaborate with Product, R&D, and Engineering teams across Europe, the Americas, and Asia to deliver scalable design systems and high-impact features. I advocate for accessible design, lead cross-functional planning and QA in Agile environments, and love turning user insights into tangible improvements that boost engagement and satisfaction.

Francesco Valentini

UX Designer, UI Designer, Web Designer, +2

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I'm Francesco Valentini, a multidisciplinary UX/UI designer with 15 years of experience crafting digital and print solutions for SaaS, B2B, and B2C products. I blend a strong creative mindset with user-centered design, rapid prototyping, and front-end development to turn concepts into intuitive, accessible experiences. I collaborate with Product, R&D, and Engineering teams across Europe, the Americas, and Asia to deliver scalable design systems and high-impact features. I advocate for accessible design, lead cross-functional planning and QA in Agile environments, and love turning user insights into tangible improvements that boost engagement and satisfaction.…I'm Francesco Valentini, a multidisciplinary UX/UI designer with 15 years of experience crafting digital and print solutions for SaaS, B2B, and B2C products. I blend a strong creative mindset with user-centered design, rapid prototyping, and front-end development to turn concepts into intuitive, accessible experiences. I collaborate with Product, R&D, and Engineering teams across Europe, the Americas, and Asia to deliver scalable design systems and high-impact features. I advocate for accessible design, lead cross-functional planning and QA in Agile environments, and love turning user insights into tangible improvements that boost engagement and satisfaction.

Available to hire

I’m Francesco Valentini, a multidisciplinary UX/UI designer with 15 years of experience crafting digital and print solutions for SaaS, B2B, and B2C products. I blend a strong creative mindset with user-centered design, rapid prototyping, and front-end development to turn concepts into intuitive, accessible experiences.

I collaborate with Product, R&D, and Engineering teams across Europe, the Americas, and Asia to deliver scalable design systems and high-impact features. I advocate for accessible design, lead cross-functional planning and QA in Agile environments, and love turning user insights into tangible improvements that boost engagement and satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

UX/UI Designer / UX Lead at Acolad (ex-Amplexor)

March 1, 2019 - May 1, 2025

Led the design and delivery of internal web tools used by 200+ project and service managers across EU and US, partnering with Product Managers and R&D to improve workflow efficiency and reduce delivery time. Conducted user research, created personas and customer journeys, and produced high-fidelity prototypes with Figma, InVision, Adobe XD, and Mirror. Collaborated with developers, QA, and product teams via Jira to log and resolve 100+ usability issues, improving UI intuitiveness and ensuring WCAG 2.1 accessibility compliance. Built front-end demos and proofs of concepts with React and Blazor (Visual Studio) to support agile cycles. Delivered projects including the vNext platform, a mobile interpreter app, and an AI-powered post-editing tool, co-leading planning sessions with PMs and presenting outcomes to 50+ global stakeholders. Built and documented a scalable design system to unify UX across platforms, contributing to a 35% drop in UI-related support tickets.

UX/UI Designer & Developer at globebreakingnews.com

June 1, 2018 - December 1, 2018

Co-founded and launched a global news platform with a small independent team, owning end-to-end design and front-end development to create an engaging, scalable digital product. Redesigned UI and user flows, increasing content discovery and engagement by 40% within six months. Analyzed user behavior with stakeholders/editorial leads to optimize platform performance, reducing average page load time by 40% and increasing retention by 20%. Designed and developed internal tools to streamline editorial workflows, significantly improving productivity. Optimized digital advertising UX, achieving a 20% uplift in CTR. Led front-end integration with CMS and external APIs; conducted QA and usability reviews pre- and post-launch to ensure consistent UX across devices.

Web/UX Designer at Continuum Group

January 1, 2017 - May 1, 2018

Built and maintained responsive websites using Kentico CMS, HTML5, CSS3 (SCSS), Bootstrap, Node.js, JavaScript, and C#, increasing mobile traffic and decreasing bounce rates by 25%. Produced wireframes, user flows, and visual designs via Balsamiq, Adobe Illustrator, and Photoshop, ensuring alignment with client goals and boosting customer satisfaction ratings. Led comprehensive QA across browsers and devices; logged 150+ bugs in Jira for timely resolution. Delivered client CMS training and ongoing support, enhancing client autonomy and reducing support requests. Collaborated with backend teams to ensure seamless integration, resulting in improved site performance metrics.

Desktop Publisher/UI Designer at Smartbox Group

January 1, 2016 - Present

Produced over 50 print marketing materials, brochures, and photo retouching projects using Adobe InDesign, Illustrator, and Photoshop. Designed web UI assets and promotional offer pages with Sketch, aligned to brand standards, contributing to an uplift in campaign engagement. Automated visual workflows using C# scripts, reducing manual tasks and lowering error rates in production. Coordinated between design, publishing, and marketing teams to streamline production schedules and ensure on-time delivery for campaigns.

Web Designer at Skyfall WEB Ltd

January 1, 2013 - January 1, 2015

Designed a customer-facing hotel booking platform UI with a focus on usability and conversion optimization. Integrated PHP backend functionalities and ensured full mobile responsiveness tested on 10+ devices and major browsers. Implemented SEO best practices, driving a 35% increase in organic traffic within one year. Collaborated with multicultural teams in the UK and India to improve communication and project delivery efficiency.

Graphic Designer at S.S.Lazio Wheelchair Basket

January 1, 2012 - January 1, 2014

Created branded print materials and promotional assets for 20+ events and fundraising campaigns, increasing event attendance. Managed social media presence through visual content creation and scheduling, growing followers by 30% over two years and boosting engagement.

Graphic Designer at PWD srl – gossip.it

January 1, 2011 - Present

Produced consistent visual assets supporting site content, improving user engagement metrics. Worked with editorial and marketing teams to align graphics with content strategy and strengthen brand identity.

Freelance Designer & Developer at Freelance Projects

January 1, 2009 - January 1, 2015

Created print and digital marketing materials including brochures, business cards, calendars, flyers, posters, banners, and email campaigns, maintaining brand consistency. Engineered and launched 20+ websites, responsive web applications, and booking interfaces using HTML5, CSS3, JavaScript, and various CMS platforms, increasing client conversion rates by up to 30%. Built customized CRM systems tailored to client workflows, improving customer data management and operational efficiency. Collaborated with clients for requirement gathering, wireframing, prototyping, and delivering final solutions within scope and budget, consistently receiving positive client feedback. Applied UX best practices to optimize user flows, accessibility, and conversion rates, contributing to measurable business growth.

UX Lead / UX/UI Designer at Acolad (ex-Amplexor)

March 1, 2019 - May 1, 2025

Led design and delivery of internal web tools used by 200+ project managers across EU and US; partnered with Product Managers to conduct user research; translated insights into personas, journey maps, workflows, and high-fidelity prototypes; logged and resolved 100+ usability issues; developed front-end demos with React and Blazor; supported agile cycles with proof-of-concept work; delivered the vNext platform, a mobile interpreter app, and an AI-powered post-editing tool; built and documented a scalable design system and reduced UI-related support tickets by 35%.