With over 6 years of experience, I support companies in their digital projects by combining strategic vision, data-driven culture, and marketing expertise. I work extensively on optimizing customer experiences and implementing effective marketing strategies.

LEA LE GOFF

With over 6 years of experience, I support companies in their digital projects by combining strategic vision, data-driven culture, and marketing expertise. I work extensively on optimizing customer experiences and implementing effective marketing strategies.

Available to hire

With over 6 years of experience, I support companies in their digital projects by combining strategic vision, data-driven culture, and marketing expertise. I work extensively on optimizing customer experiences and implementing effective marketing strategies.

See more

Skills

Experience Level

Expert

Language

French
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Consultant at AUDI
September 1, 2025 - Present
Implementation of the annual digital strategy, organizing workshops, managing client budgets, and leading project teams to enhance customer experiences.
Consultant at ENGIE
November 1, 2024 - May 31, 2025
Optimized Voice of Customer processing, implemented AI analysis, developed internal chatbots, and created actionable customer insight frameworks.
Consultant at SFR
December 1, 2024 - December 31, 2024
Conducted functional analysis for geomarketing tool changes, drafting specifications and presenting findings for decision-making.
Consultant at BEAUMANOIR GROUP
March 1, 2024 - November 30, 2024
Deployed automations and managed omnichannel campaigns to enhance reporting and campaign optimization across multiple brands.
Consultant at CARREFOUR
September 1, 2023 - March 31, 2024
Supported targeting configuration during data ecosystem transformation and contributed to the implementation of a Customer Data Platform.
Business Analyst at MARIONNAUD
January 1, 2022 - December 31, 2022
Conducted data analysis using SQL and developed dashboards in Tableau for customer intelligence and performance monitoring.
Marketing Analyst at EPSILON
January 1, 2020 - January 1, 2022
Managed digital projects and contributed to the marketing strategy by monitoring performance and creating dashboards.

Education

Global BBA at NEOMA BS
January 11, 2030 - February 26, 2026
MS Marketing & Data Analytics at NEOMA BS
January 11, 2030 - February 26, 2026

Qualifications

SQL Certified
January 11, 2030 - February 26, 2026
Google Analytics Certified
January 11, 2030 - February 26, 2026
Scrum Certified
January 11, 2030 - February 26, 2026
Contentsquare Certified
January 11, 2030 - February 26, 2026

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment

Skills

Experience Level

Expert