As a senior marketing and ecommerce executive with deep experience building, scaling, and optimizing revenue-generating digital businesses for startups and global brands. She specializes in owning the full growth lifecycle—brand, demand generation, ecommerce, CRM, and customer experience—with direct accountability for revenue outcomes. Currently serving as Fractional VP of Marketing for MamaBear Children’s Publisher, Joanna built the company’s marketing and ecommerce function from the ground up. She owns brand strategy, customer acquisition and retention, lifecycle marketing, paid media, CRM automation, and ecommerce performance, generating significant growth in ecommerce revenue while establishing scalable systems to support long-term growth. Operating without a dedicated team, she combines executive-level strategy with hands-on leadership to deliver results efficiently in a startup environment. Throughout her career, Joanna has led marketing, e-commerce, and customer experience initiatives for both B2C and B2B organisations, including Fanatics, Trinity Mirror Digital, Florida Blue, Nivel Manufacturing, and multiple SaaS and FinTech startups. She has repeatedly been brought in to create structure where none existed—building go-to-market strategies, implementing CRM and marketing automation platforms, and aligning marketing operations directly to sales and revenue performance. Her experience includes generating $7M in ecommerce sales with 40% year-over-year growth, launching and scaling loyalty and lifecycle programs, rebuilding CRM and marketing automation infrastructures, and leading complex cross-functional digital transformations. She has managed portfolios of multi-brand ecommerce platforms, overseen large-scale content and audience programs, and partnered closely with executive leadership to drive growth, retention, and operational efficiency. Joanna is known for her ability to bridge strategy and execution, reduce customer acquisition costs, improve lifetime value, and translate data into clear business decisions. Her leadership style is pragmatic, results-oriented, and collaborative—well-suited to founders and leadership teams navigating growth with limited resources. She holds an MBA from London Business School and has spent her career working across the U.S. and U.K., bringing a global perspective to digital growth, publishing, and ecommerce businesses.…As a senior marketing and ecommerce executive with deep experience building, scaling, and optimizing revenue-generating digital businesses for startups and global brands. She specializes in owning the full growth lifecycle—brand, demand generation, ecommerce, CRM, and customer experience—with direct accountability for revenue outcomes. Currently serving as Fractional VP of Marketing for MamaBear Children’s Publisher, Joanna built the company’s marketing and ecommerce function from the ground up. She owns brand strategy, customer acquisition and retention, lifecycle marketing, paid media, CRM automation, and ecommerce performance, generating significant growth in ecommerce revenue while establishing scalable systems to support long-term growth. Operating without a dedicated team, she combines executive-level strategy with hands-on leadership to deliver results efficiently in a startup environment. Throughout her career, Joanna has led marketing, e-commerce, and customer experience initiatives for both B2C and B2B organisations, including Fanatics, Trinity Mirror Digital, Florida Blue, Nivel Manufacturing, and multiple SaaS and FinTech startups. She has repeatedly been brought in to create structure where none existed—building go-to-market strategies, implementing CRM and marketing automation platforms, and aligning marketing operations directly to sales and revenue performance. Her experience includes generating $7M in ecommerce sales with 40% year-over-year growth, launching and scaling loyalty and lifecycle programs, rebuilding CRM and marketing automation infrastructures, and leading complex cross-functional digital transformations. She has managed portfolios of multi-brand ecommerce platforms, overseen large-scale content and audience programs, and partnered closely with executive leadership to drive growth, retention, and operational efficiency. Joanna is known for her ability to bridge strategy and execution, reduce customer acquisition costs, improve lifetime value, and translate data into clear business decisions. Her leadership style is pragmatic, results-oriented, and collaborative—well-suited to founders and leadership teams navigating growth with limited resources. She holds an MBA from London Business School and has spent her career working across the U.S. and U.K., bringing a global perspective to digital growth, publishing, and ecommerce businesses.WWWW…