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Content creator and UX writer focused on bridging the gap between business goals and user needs by creating logical strategies, clear communications, and user-centered writing. Proven history of leading user communities; improving content quality; maximizing search results; and using AI to optimize workflows. Prioritize digital accessibility and ensure information is accurate and easy to find. Goal is to drive engagement while keeping digital operations running smoothly.…Content creator and UX writer focused on bridging the gap between business goals and user needs by creating logical strategies, clear communications, and user-centered writing. Proven history of leading user communities; improving content quality; maximizing search results; and using AI to optimize workflows. Prioritize digital accessibility and ensure information is accurate and easy to find. Goal is to drive engagement while keeping digital operations running smoothly.

Deborah Dion

Content Strategist, Content Creator, Copywriter, +2

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Content creator and UX writer focused on bridging the gap between business goals and user needs by creating logical strategies, clear communications, and user-centered writing. Proven history of leading user communities; improving content quality; maximizing search results; and using AI to optimize workflows. Prioritize digital accessibility and ensure information is accurate and easy to find. Goal is to drive engagement while keeping digital operations running smoothly.…Content creator and UX writer focused on bridging the gap between business goals and user needs by creating logical strategies, clear communications, and user-centered writing. Proven history of leading user communities; improving content quality; maximizing search results; and using AI to optimize workflows. Prioritize digital accessibility and ensure information is accurate and easy to find. Goal is to drive engagement while keeping digital operations running smoothly.

Available to hire

Content creator and UX writer focused on bridging the gap between business goals and user needs by creating logical strategies, clear communications, and user-centered writing. Proven history of leading user communities; improving content quality; maximizing search results; and using AI to optimize workflows. Prioritize digital accessibility and ensure information is accurate and easy to find. Goal is to drive engagement while keeping digital operations running smoothly.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Fluent

Work Experience

Intranet Strategist at Red Hat

March 1, 2024 - Present

Established enterprise governance to ensure seamless UX and content reliability across the intranet platform. Optimized site architecture and search functionality through data-driven research and usability testing, significantly improving content discoverability. Defined platform roadmaps aligning technical capabilities with corporate objectives and internal communication KPIs. Managed and supported an intranet Community of Practice, empowering users with content standards.

Content Strategist at Truist (formerly BB&T)

February 1, 2017 - December 31, 2017

Produced high-performance digital content using SEO and persuasive copywriting to boost engagement across web and mobile channels. Standardized brand voice by developing and auditing comprehensive style guides and content governance. Enhanced customer journey mapping and product positioning through competitive analysis and market research. Partnered with Agile/Scrum teams, collaborating with designers and developers to ship high-priority content deliverables in rapid sprint cycles.

Content Strategist at Truist (formerly BB&T)

January 1, 2018 - March 31, 2024

Led enterprise content strategy, coordinating SEO initiatives, user-focused content development, and governance for web and mobile channels. Built and audited style guides, improved content discoverability, and enabled cross-functional teams through workshops and governance processes. Collaborated with Agile/Scrum teams to deliver high-priority content in rapid sprint cycles.

Communications Specialist at First Citizens Bank

November 1, 2010 - June 30, 2015

Orchestrated executive messaging and marketing collateral to amplify global non-profit initiatives and programs. Directed external web strategy, managing CMS updates to ensure accuracy, accessibility, and user engagement. Led public relations efforts, drafted press releases that secured media coverage and expanded brand visibility.

Corporate Communications Specialist at SRA International

June 1, 2008 - October 31, 2010

Multi-channel strategy: Developed high-impact content for digital and print, and social to boost brand visibility. Stakeholder Enablement: Facilitated workshops on content best practices, improving efficiency and consistency. Event Marketing: Directed the design of collateral and large-scale exhibits for major events.

Communications Manager at CEO Roundtable on Cancer

June 1, 2015 - January 31, 2017

Orchestrated executive messaging and marketing collateral to amplify nonprofit initiatives and programs. Managed external communications and media outreach. Drove internal communications and event marketing for national initiatives.