A Creative Designer Lead with a strong track record in brand marketing, e-commerce visuals, social media design, PR package design, and scalable design systems for FMCG and beauty brands. I currently lead JOOCYEE at JOY Group Indonesia, translating business goals given from HQ (China) into cohesive visual strategies and guiding a small creative team across online and offline channels. I thrive on cross-border collaboration, localizing global guidelines for Indonesia, and delivering performance-driven visuals for product launches and campaigns. I’m passionate about mentoring teams, maintaining brand integrity, and driving growth through thoughtful, on-brand design.…A Creative Designer Lead with a strong track record in brand marketing, e-commerce visuals, social media design, PR package design, and scalable design systems for FMCG and beauty brands. I currently lead JOOCYEE at JOY Group Indonesia, translating business goals given from HQ (China) into cohesive visual strategies and guiding a small creative team across online and offline channels. I thrive on cross-border collaboration, localizing global guidelines for Indonesia, and delivering performance-driven visuals for product launches and campaigns. I’m passionate about mentoring teams, maintaining brand integrity, and driving growth through thoughtful, on-brand design.WWWW…