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Hi, I’m Petar Hadzhikolev, a data-driven marketing leader with 6+ years of executive growth experience across global D2C digital products. I scale operations across 180+ international markets and drive multi-channel campaigns in paid, organic, email, and affiliate channels. I’ve built and led teams that deliver measurable revenue growth while aligning marketing with product and commercial goals. I’m passionate about AI-enabled transformation in content, pricing, forecasting and go-to-market strategies. I enjoy turning data into actionable insights, crafting compelling narratives for health & wellness solutions, and mentoring cross-functional teams to exceed targets.…Hi, I’m Petar Hadzhikolev, a data-driven marketing leader with 6+ years of executive growth experience across global D2C digital products. I scale operations across 180+ international markets and drive multi-channel campaigns in paid, organic, email, and affiliate channels. I’ve built and led teams that deliver measurable revenue growth while aligning marketing with product and commercial goals. I’m passionate about AI-enabled transformation in content, pricing, forecasting and go-to-market strategies. I enjoy turning data into actionable insights, crafting compelling narratives for health & wellness solutions, and mentoring cross-functional teams to exceed targets.

Petar Hadzhikolev

Growth Marketer, Marketing Strategist, Product Marketer, +2

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Hi, I’m Petar Hadzhikolev, a data-driven marketing leader with 6+ years of executive growth experience across global D2C digital products. I scale operations across 180+ international markets and drive multi-channel campaigns in paid, organic, email, and affiliate channels. I’ve built and led teams that deliver measurable revenue growth while aligning marketing with product and commercial goals. I’m passionate about AI-enabled transformation in content, pricing, forecasting and go-to-market strategies. I enjoy turning data into actionable insights, crafting compelling narratives for health & wellness solutions, and mentoring cross-functional teams to exceed targets.…Hi, I’m Petar Hadzhikolev, a data-driven marketing leader with 6+ years of executive growth experience across global D2C digital products. I scale operations across 180+ international markets and drive multi-channel campaigns in paid, organic, email, and affiliate channels. I’ve built and led teams that deliver measurable revenue growth while aligning marketing with product and commercial goals. I’m passionate about AI-enabled transformation in content, pricing, forecasting and go-to-market strategies. I enjoy turning data into actionable insights, crafting compelling narratives for health & wellness solutions, and mentoring cross-functional teams to exceed targets.

Available to hire

Hi, I’m Petar Hadzhikolev, a data-driven marketing leader with 6+ years of executive growth experience across global D2C digital products. I scale operations across 180+ international markets and drive multi-channel campaigns in paid, organic, email, and affiliate channels. I’ve built and led teams that deliver measurable revenue growth while aligning marketing with product and commercial goals.

I’m passionate about AI-enabled transformation in content, pricing, forecasting and go-to-market strategies. I enjoy turning data into actionable insights, crafting compelling narratives for health & wellness solutions, and mentoring cross-functional teams to exceed targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Chief Marketing Officer at Web It Foundation

January 1, 2024 - Present

Lead overall marketing strategy across Paid Media, Organic Social, Google, Email and Affiliate channels (14 professionals); manage a $20M+ annual marketing budget; scale across 180+ international markets; collaborate with product teams on development and go-to-market of new digital health solutions; recruit, train and structure cross-functional marketing teams; develop pricing strategy, forecasting, and budget allocation models; lead AI transformation across content creation, design, analytics, automation and website development workflows.

Head of Social Media Department at Web It Foundation

January 1, 2023 - December 31, 2024

Managed Paid and Organic teams (9 professionals); contributed to portfolio growth from 4 to 18 products in the health & wellness digital solutions sector; improved subscription retention through content optimization and product positioning strategies; reduced subscription churn to record lows through lifecycle marketing improvements.

Team Lead – Social Media Ads at Web It Foundation

January 1, 2020 - January 1, 2023

Managed 6-person paid media team responsible for the company’s main revenue channel; optimized Meta advertising performance across multiple international markets; led pricing sensitivity research and testing across global audiences; drove strategic transition from one-time purchase model to subscription model during the pandemic; extended company life cycle by over 5 years and generated millions in additional revenue.

Social Media Specialist at Web It Foundation

January 1, 2019 - January 1, 2021

Managed global performance campaigns across digital markets; rapid promotion based on performance results; led the Social Media department and public speaking at events.

Contributor, Public Relations & Media Relations at Web It Festival Europe

January 1, 2016 - January 1, 2019

Wrote and edited blog content in Bulgarian and English; covered innovation, AI, startups, digital transformation and global technology trends; created press releases; supported media partnerships.

Writer, Analyst & Photographer at Freelance / Media Outlets

January 1, 2015 - January 1, 2024

Built a strong foundation in analytical thinking, structured writing and data interpretation through roles in news agencies and media organizations; translated and adapted English-language sources for Bulgarian audiences while maintaining context and accuracy; worked with sociological poll data and produced articles, interviews and analyses.

Translator / Analyst / Editor at News Agencies & Media Organizations

January 1, 2012 - January 1, 2018

Monitored and reported political and economic developments; translated and adapted English-language sources for Bulgarian audiences; performed data interpretation and analysis.